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Alejandra Nowiczewski
Alejandra Nowiczewski
Alejandra Nowiczewski

Alejandra Nowiczewski

Country: Italy/Argentina
Birth: 1966

Born in Buenos Aires and based in Madrid since 2022, Alejandra Nowiczewski is a sworn translator and a photographer specializing in philosophical, social and environmental issues. She obtained a Master’s Degree in Photographic Projects from PhotoESPAÑA and completed several photography workshops and mentorship programs in Argentina and Madrid.

She has recently exhibited in Madrid Penumbra, a conceptual photobook dummy based on a book she wrote on the translation of legal metaphor and its social dimension.

Addressing metaphor and symbol, she presents her photographic series as a visual and metaphorical reinterpretation of processes, concepts or essential texts.

Within the framework of contemporary photography, she seeks to explore the ability of the photographic document to suggest something more than itself, to serve as a conduit to visualize social, philosophical or environmental topics.

Her works were featured in Artdoc Magazine and in its online exhibition. She was also a nominee in the reFocus Awards 2022, Black & White Photo Contest, Minimalism, and was selected for PhotoESPAÑA’s Descubrimientos PHE25 portfolio review.

She has exhibited her photographic work in Buenos Aires (Rolf Art, Ingõt Arte, Pinta BAphoto 2024 and 2022, and BAphoto 2021) and Madrid (PhotoESPAÑA, Centro de Arte Alcobendas, Museo Zapadores Ciudad del Arte and PhotoESPAÑA, Galería Nueva Las Letras). Her works are also in private collections in Argentina.

Statement:
I intend that my work, in its form of expression, should have the potential to add meaning and raise awareness.

In line with my training in translation and its social dimension, I am interested in creating visual metaphors from linguistic metaphors, with the aim of bringing the cognitive into the visual universe and thus broadening its understanding.

My work also explores a variety of themes, ranging from philosophical to climate change, biodiversity and sustainability issues. In the first case, I try to awaken intuition regarding the symbolic; in the second, I compose my images in such a way that, beyond their aesthetic component, they raise awareness about these critical global issues, which I consider priority for human and natural systems. I also accompany my projects with documentary archives that support the research on these topics.

 

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Fred Herzog
Canada
1930 | † 2019
Fred Herzog devoted his artistic life to walking the streets of Vancouver as well as almost 40 countries with his Leica, photographing - mostly with color slide film - his observations of the street life with all its complexities. Herzog ultimately became celebrated internationally for his pioneering street photography, his understanding of the medium combined with, as he put it, "how you see and how you think" created the right moment to take a picture. Fred was born Ulrich Herzog in Stuttgart, Germany in 1930 and spent his childhood in Rottweil, Germany. He lost both of his parents during the war, and in 1946 Herzog went to work as an apprentice in his grandparents' hardware store. Disillusioned by the ravages of war and the situation in Germany, he emigrated to Canada in 1952 and settled in Vancouver in 1953. During the next several years. Herzog studied photography magazines while working aboard ships for the CPR steamship line, and in 1957 he was hired as a medical photographer at St. Paul's Hospital. In 1961, he became the head of the Photo/Cine Division in the Department of Biomedical Communications at UBC, and in 1970 was appointed Associate Director of the Department. Herzog was also hired as an Instructional Specialist in the Fine Arts Department at Simon Fraser University in 1967, and in 1969 became an instructor in the Fine Arts Department at UBC. Herzog had a walking route through Vancouver that enabled him to build friendships with other photographers and neighborhood residents and gave him an acute understanding of the daily life and soul of Vancouver. Over the course of several decades, Herzog produced a substantial body of color photographs, taking urban life, second-hand shops, vacant lots, neon signage, and the crowds of people who have populated city streets over the past years as his primary subjects. Herzog's use of color was unusual in the 1950s and 60s, a time when fine art photography was almost exclusively associated with black and white imagery. Additionally, Herzog photographed using Kodachrome slide film which was notoriously difficult to print. For decades he remained virtually unknown until his mid-seventies when printing technology caught up, allowing him to make archival pigment prints that matched the exceptional color and intensity of the Kodachrome film. A retrospective exhibition, Fred Herzog: Vancouver Photographs, was held at the Vancouver Art Gallery in 2007 and was the first major recognition of Herzog's body of work. Herzog exhibited his work both in Canada and internationally, including the exhibitions Fred Herzog: Photographs, C/O Berlin, Germany (2010), Fred Herzog: A Retrospective, Equinox Gallery, Vancouver (2012), Eyes Wide Open! 100 Years of Leica Photography, Haus der Photographie, Hamburg, Germany (2015), Photography in Canada, 1960-2000, National Gallery of Canada, Ottawa (2017), and many others. In 2010 Herzog received an Honorary Doctorate from Emily Carr University of Art and Design, and in 2014 he received the Audain Prize for Lifetime Achievement in the Visual Arts. An artist profile on Herzog was featured on the Knowledge Network for the series Snapshot: The Art of Photography II in 2011. In 2014, Herzog's photograph Bogner's Grocery (1960) was released as a limited edition stamp as part of Canada Post's Canadian Photography Series. Herzog died on September 9, 2019 at age 88.Source: Wikipedia
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France
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