Before art was even available on the internet, galleries, and museums; cultural and artistic centers were the only places where it was possible to admire photography. In the past, curators and collectors preferred direct and visual contact with works of art to be able to make decisions and eventually acquisitions. Indeed, this is the reason for the existence of art galleries all over the world. However, step by step galleries started to develop their own websites and to gain exposure on social media. They opened their collections to reach a wider audience, not only in their city or even in their own country, but on a global scale.
With the covid-19 pandemic, cultural institutions started to explore even more alternative digital spaces with online exhibitions and a rise in the popularity of virtual reality. If the art world was already slowly shifting to become more and more accessible on digital platforms, the past months have shown us a considerable rise in virtual viewing rooms, digital fairs, and online course exhibitions.
Modernization has its pros and cons. We don't believe that it will ever replace the direct contact with the photographer you meet at an opening reception or an art fair, but it certainly is an additional way to get more exposure for your work. That is why All About Photo has decided to become an online gallery. In this specific space of our website, we have decided to exclusively showcase solo exhibitions of photographers. We believe, it is better to focus on the work of a single talented artist. It is also a way to give featured photographers a platform to share their project, their message, or to give them the ability to showcase the wide range of their talents.
This new showroom is for you: photographers, curators, collectors, and photography lovers.
We hope that it will allow photographers to reach beyond traditional structures and reach different audiences.
Each month we select the best project from our Call for Entry ''Solo Exhibition''. The winning photographer is featured for a full month in this dedicated gallery space.