Cedric Roux

Empty storefronts dot the downtown, while massive brick tobacco warehouses stretch the length of city blocks—abandoned and awaiting creative reuse. Wilson, North Carolina, feels frozen in the 1970s. Invited by the Eye on Main Street festival, photographer Cedric Roux made several trips to this enigmatic town. For a photographer used to capturing the vibrant energy of New York City streets—his first book, My Wonderland (now sold out), vividly chronicled the bustling metropolis—his initial encounter with Wilson was a profound shock.

Expecting a town in the midst of a vibrant renaissance, Roux wandered Wilson daily, exploring its diverse areas: downtown, affluent suburbs, and struggling neighborhoods. On either side of the railroad tracks that symbolically and socially divide the city, he sought a light that might suggest an emerging revival..

In his latest book, Before Rebirth, Roux captures this sense of disconnection, using his lens to explore a promise not yet realized. With a population of just 47,000, Wilson is a far cry from Manhattan’s 1.5 million. Used to the dense human energy that fuels his photographic style, Roux found himself reimagining his approach. His work took on a more stripped-down, documentary aesthetic, yet it remains deeply rooted in place and retains the distinctive palette and framing that define his vision..

In collaboration with artistic director Jean-Matthieu Gautier, Roux drew from his imagination and visual archives to craft a narrative that stays true to his photographic roots while stepping far beyond his usual realm.