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Documentary photos to sell homes in Sweden
© Minna Ridderstolpe
By Hugo Rückert - December 07, 2018
weden is renowned for its design-conscious residents who place great importance in having beautiful decorated homes. But according to new studies, this fact might have a downside as Swedes often experience housing ads as generic and impersonal. Therefore, the real estate agency Fastighetsbyrån has worked with a well-known documentary photographer to show the real life in a number of homes for sale. The photos will replace the usual brokerage pictures in the real estate ads, to showcase everyday (…)
