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Win a Solo Exhibition in July 2026 + An Exclusive Interview!
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By Alejandro Cartagena

Publisher: Aperture
Publication date: November 2025
Print length: 284 pages
Language: English
Price Range:
Ground Rules offers a far-reaching look into the creative evolution of Alejandro Cartagena, an artist whose photographs have long examined the tensions shaping modern Mexico. This new bilingual publication gathers together two decades of work, revealing how Cartagena navigates the shifting terrain between aspiration and collapse, prosperity and precarity.

Rather than settling into a single aesthetic, Cartagena moves fluidly between approaches: from straight documentary sequences to playful collage, from recontextualized vernacular photographs to experiments with AI-generated imagery. What binds these varied methods is his unwavering interest in how people inhabit landscapes transformed by ambition, inequality, and environmental strain. His images, sometimes humorous and sometimes painfully direct, trace the fragile ecosystems—social and ecological—that define life in contemporary North America.

Known to many for projects such as Carpoolers, in which he photographed workers commuting in the beds of pickup trucks, Cartagena has consistently highlighted the consequences of chaotic urban growth and the mythologies of middle-class progress. In A Small Guide to Homeownership, he explored the illusions and disillusionments tied to mass-produced suburban housing. Ground Rules gathers these landmark series alongside lesser-known bodies of work, offering a panoramic reading of the artist’s concerns.

The presentation of this survey at the San Francisco Museum of Modern Art in 2025 underscores Cartagena’s growing international presence. Additional exhibitions in Mexico City, Paris, Barcelona, and major US institutions attest to the global resonance of his themes. Yet despite this wide reach, his perspective remains rooted in the specific challenges facing Mexico: drought, pollution, urban expansion, labor migration, and the uneasy proximity to the US-Mexico border.

By bringing these projects together, Ground Rules becomes more than a retrospective. It is a meditation on how images can confront, question, and humanize the complexities of national identity and collective futures. Cartagena’s work invites viewers to reflect on the systems that shape their own landscapes—and the rules, written or unspoken, that govern them.

Image: Fragmented Cities - Juarez-2- from the series 'Suburbia Mexicana' © Alejandro Cartagena
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