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Tom Zimberoff
Self-portrait © 1990 Tom Zimberoff
Tom Zimberoff
Tom Zimberoff

Tom Zimberoff

Country: United States
Birth: 1951

A classically-trained clarinetist, Zimberoff studied music at the University of Southern California before pivoting to photography. As a photojournalist, he has covered hundreds of historical and breaking news stories published worldwide, from the renegotiation of the Panama Canal Treaties; to NATO war games, a trip to Beijing with Secretary of State Alexander Haig opening trade talks with China; the eruption of Mount St. Helens; Super Bowl XIV; to documenting East LA gangs. One plum assignment from Esquire had him photographing "The Most Eligible Women in America." He's shot many hundreds of portraits, including magazine covers from John Lennon to Steve Jobs plus two sitting American presidents (Carter and Reagan) for the covers of Time Magazine and Fortune, as well as advertising campaigns for Fortune 500 companies, Hollywood movie studios, and the US Navy.

Zimberoff was nineteen when he shot his first photo assignment for Time magazine: the farewell public recital of violin virtuoso Jascha Heifetz - a personal hero. By the time he turned twenty-one, Zimberoff had toured with the Jackson-5, the Rolling Stones, and Stevie Wonder, spent a day photographing John Lennon, and shot the first cover of People magazine. (It was the 1973 proof-of-concept issue featuring Olympic swimmer Mark Spitz.)

Zimberoff has fun describing his pursuit as a predatory sport: hunting big game. "We don't 'load' cameras much anymore," he says, "but we still 'aim' them and 'shoot' pictures." He doesn't stalk his prey but gets close enough for a good clean shot (close enough for rapport as much as proximity), to avoid inflicting gratuitous wounds. He bags his quarry with a lens instead of looking down the barrel of a gun but, he also says, "I hang their heads on a wall to admire like trophies." His hunting license was a press pass. His portraits can be found in private collections and museums, including the National Portrait Gallery in London; the Los Angeles County Museum of Art; and the San Francisco Museum of Performance and Design. Recently, his entire career archive - literally a ton of film - was acquired by the Briscoe Center for American History at the University of Texas at Austin. His first two formal portraits were Marx and Lennon - Groucho and John.

Tom's expertise with the business side of photography is evidenced by the articles he's had published in leading industry journals. He is also the author of Photography: Focus on Profit (Allworth Press, 2002), which has been used as a textbook at colleges throughout the country. He also taught briefly at several San Francisco Bay Area colleges. He taught himself to write code and developed PhotoByte®, the pioneering business-management software for commercial photographers.

It has been used to teach at colleges across the country. After a ten-year hiatus from shooting pictures to pursue his software business and writing, Tom picked up his cameras once again to illustrate another book, Art of the Chopper (Bulfinch Press, 2003), his tribute to a decades-long affinity for custom motorcycles. It became a best-seller, followed by a second volume (Hachette, 2006), with forewords by Sonny Barger of the Hells Angels and James Hetfield of the band Metallica, respectively.

As an encore to the Art of the Chopper books, Zimberoff was invited to curate an exhibition at the William J. Clinton Presidential Library in 2008, where thirty of the actual motorcycles illustrated in print were displayed on pedestals as works of sculpture. They were juxtaposed with Zimberoff's photographs large-format black-and-white portraits plus documentary (candid) photos of the moteuriers who built each chopper. The "Art of the Chopper" exhibition traveled to the Appleton Art Museum in Ocala, Florida and to Union Station in Kansas City, Missouri.

Tom's most recent venture is a startup dedicated to creating the first data-driven marketplace for commercial and editorial photography.

Zimberoff was born in Los Angeles in 1951 to a family with three grown siblings already a generation older - "like growing up with five parents," he says. His mother owned a boutique in Las Vegas, during the 50s and 60s; and his father was a musician who played the Vegas hotel orchestras that backed up Sinatra, Nat King Cole, and Bobby Darrin et al. Young "Tommy" grew up in Las Vegas, returning to California, on and off, to live with his older sister and two years in military school), finally leaving Las Vegas for his senior year at Beverly Hills High School when his parents retired. Then he received his music scholarship to USC.

Zimberoff now lives in San Francisco, where he says he is ready to throw his lens cap back in the ring, as soon as the Covid-19 pandemic ends. In the meantime he is writing a memoir, an anthology of stories about his career. The title is A Photographic Memory. Each chapter juxtaposes one portrait with equally compelling prose about the events surrounding its creation.

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More Great Photographers To Discover

Jodi Champagne
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Born in Phoenix Arizona, Jodi Champagne had a passion for drawing from a very young age. While other children drew flowers and smiley faces Jodi´s artistic interest was more in the eyes and character of a person. At the age of 15 Jodi became a mother, so her creative ventures were put on hold while she raised her family and devoted herself to the corporate world of engineering. As her family grew older she found herself becoming the designated photographer and videographer of all their family vacations and outings. One day she realized that she had replaced her pencil and paper with a Canon DSLR camera.Jodi began working as a portrait, wedding, family and sports photographer and quickly discovered her true passion in documentary and street photography. Telling a story, bringing awareness and making a difference with her work is what she strives for. She has traveled to the corners of Myanmar to the corners of downtown Los Angeles to capture humanity with compassion and heart.Jodi´s award winning work has been featured in group exhibitions in the U.S., Europe and Latin America. Her photographs have been widely published in books, magazines, and used for editorial and commercial work. Along with a myriad of other honors, Jodi’s work has recently been shown in Sports Illustrated, Corbis Images, Getty Images and is available with National Geographic Creative. Jodi lives and works in Palmdale, California. Interview by Tera Bella Media TBMPN: What best describes your particular style of photography? JC: I have sampled various genres of photography, but ultimately my style and passion is documentary work. I incorporate that style in my imagery when I do street or travel work. I am primarily a “candid” photographer. TBMPN: What equipment do you regularly use? JC: When I shoot documentary or the streets I use a Canon 50D for reach and a 5D Mk3 for close ups. I use various lenses, but for my main “go to” lenses I use a 24-70mm 2.8L and a 70-200mm 2.8L. TBMPN: Who or what do you consider your major influences? JC: I am an “emotional” photographer, and my goal is to evoke emotion in an image or a series of images. With that said, my major influences have been James Nachtwey and Dorothea Lange. Just one of James Nachtwey’s images is so passionately powerful and exudes more than words can. Dorothea Lange is yet another strong influence, as she took her street photography of the depression and poverty and made it her passion to create a difference. TBMPN: Why did you choose photography as your method of expression? JC: From a very young age I painted and drew. I did not like to limit myself and found that my camera gave me a larger canvas. It’s not easy to capture the decisive moment, but with my camera I can show the world what I see. TBMPN: What do you wish to accomplish with your photography? JC: Whether it is in my street, travel or documentary photography I wish to make a difference. I would like to show others certain issues of which they may be unaware. I wish to reveal cultures they might not have a chance to see and the hardship of others of which they may not be aware. TBMPN: What are your current projects? JC: I am currently working on the completion of my “Life Lines” and “Obsessions” series. I do have other projects such as “Waiting on a Friend” and “Silent Cries” which I feel I will always continue to work on as society changes. I also just published my first documentary book, “Courage Under Wraps”, which has taken two years to complete. It’s a photographic documentary of a young boy named Nicholas Zahorcak who has a rare, genetic disorder called Recessive Dystrophic Epidermolysis Bullosa. TBMPN: What are your plans for future projects? JC: I will continue to work with the Epidermolysis Bullosa organizations on some future work in order to raise awareness. Though “Courage Under Wraps” is my first published documentary, it is not my last.In the works is an amazing project called “Diminishing Generations.” This is a documentary of our Veterans of WWII, Korea and Vietnam. It’s a powerful, emotional and very personal experience, as you will hear stories that have never been told. I will also be collaborating with Jim Dailey of Digital Delta Design to help put the book into reality and to give a real voice to the subjects. The book(s) will be published early 2015. I’m also working with an amazing composer, Marco De Bonis, from Italy. We are collaborating on a few projects together. With his music you can feel the emotions which will enhance my work.
Rena Effendi
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Chris Anthony
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Zaharia Cuşnir (1912-1993) was an amateur photographer born in Rosietici village, Floresti region, Moldova. He was photographing people within 1955-1973, and left a collection of negative films 6x6 cm, from which 3751 were discovered in his abandoned house in 2016. The photographs portray groups, landscapes, scenes from everyday life: work in the kolkhoz, weddings, funerals, national celebrations. Life Zaharia Cuşnir was born as the last child in the family of 16 children in Rosietici village, Soroca district. His father was a Moldovan businessman (born 1870), and his mother was of German origins (born in approx. 1870). Zaharia was born in Bessarabia, at that time part of the Russian Empire, educated in Romania (Iasi city), and after WW-II, became a USSR citizen. He went to school to the neighbouring Rogojeni village and later attended the pedagogical lyceum in Iasi, Romania. He began teaching in Rogojeni, then though he worked in kolhoz, performing works as carrying stones, digging the frozen ground, carrying loam, destroying fences, herding cows. Villagers also remember him as a blacksmith. He also built a family of 4 children with his wife, Daria. Zaharia learned photography from his nephew, who returned from the army. The nephew was living in another village, so they decided to split the territory for the photographic activities. So, Zaharia stayed responsible for the surrounding villages: Caşunca, Rogojeni, Țâra, Ghindeşti, Roşietici, and Cenuşa. The first pictures were taken in 1955. Zaharia was photographing mainly portraits of neighbours and then he was selling the photos. He had a bicycle, which he was usually lending to people for a photograph, as well he had a black blanket, which he was using as a background when he was taking portraits. Up to 1973, he had taken around 4000 pictures of the medium format 6x6 cm. In 1993, after he died, the house was abandoned and the pictures were stocked in a suitcase and placed in the attic. Discovery In spring 2016, Victor Galuşca, being a student at the Academy of Arts in Chisinau, Moldova, arrived in Rosietici village to film his documentary film for the bachelor's degree exam. He entered the abandoned house and found several negative films scattered through the trash all around the floor. Victor inquired from the villagers whose house was it and found the daughter of Zaharia Cusnir, living in the neighbourhood. With her permission, within several days, he picked all of them, and together with his photography professor, Nicolae Pojoga started the cleaning and indexing process of the archive. Among all, there were found old documents, among which was an edited request for admission to the school, adjusted to a stilted language used at the time. There was also found a table of exercises written in Russian Cyrillic script, as well as elementary calculus tests designed for primary school. Other documents and archival remnants reveal a struggle between life and death for the majority of the population; these include bread allowances and checks listing debts. Further Development The archive has a high resonance and was appreciated within several exhibitions: at the Museum of Art of Moldova (curated by Cervinscaia Nadejda) and the Romanian Peasant Museum in Romania in 2018, and at the Ethnographic Museum of Transilvania, the Subway Gallery of the House of Arts in Timisoara, Romania and at the Museum of Ethnography and Folklore MARAMUREş from Baia Mare, Romania in 2019. In 2017 a Moldovan Publishing house Cartier published a photo album "Lumea lui Zaharia" ("Zaharia's World"). At the beginning of 2020, was launched the website and facebook page, aiming to give open access to the usage of the Zaharia Cusnir archive. The team is working on few coming exhibitions in Europe in 2020.
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