Rena Effendi's early work focused on oil industry's effects on people's lives.
As a result, she followed a 1,700 km oil pipeline through Azerbaijan, Georgia, and Turkey, collecting stories along the way. This work was published in 2009 in her first book: "Pipe Dreams A chronicle of lives along the pipeline".
In 2013, Rena Effendi published her second monograph "Liquid Land" where her images are paired with photographs of perished butterflies hunted by her father, a Soviet entomologist, who collected more than 30,000 butterflies in Soviet Union. Liquid Land punctuates the theme of fragility and environmental decay of Baku, the city where Effendi was born and grew up.
Effendi has received many international awards including the Alexia 2018 Professional Grant, the Prince Claus Fund Award for Culture and Development, World Press Photo (for observed portraits in 2014), SONY World Photography Award (fine art category), Getty Images Editorial Grant and was short-listed for the Prix Pictet Award in Photography and Sustainability.
Rena Effendi is represented by National Geographic Creative agency and ILEX Gallery. Rena Effendi's work has been exhibited in museums and galleries worldwide including at the Saatchi Gallery, Miami Art Basel, Istanbul Modern, and the 52nd Venice Biennial. She has worked on editorial assignments for the National Geographic, The New Yorker, Newsweek, TIME, The New York Times magazine, Vogue, Marie Claire, The Sunday Times, GEO and others.
Liquid Land is co-authored with my father Rustam Effendi, a dissident scientist and entomologist who devoted his life to studying, hunting and collecting over 90,000 butterflies in the Soviet Union. Inherited by the Azerbaijani State Instute of Zoology after his death in 1991, his vast collection has disintegrated. Alongside thousands of glass boxes filled with butterfy dust, the only remaining visual evidence of his life's work is the fifty photographs of endangered butterflies for a manuscript he never published. Next to my father's dead, but iridescent butterflies, my photographs show life in some of the world's most polluted area, near Baku, where I was born and grew up. In my mind, the contrasting images gravitate towards each other- as I have to my father. Since working on this book I have gotten to know him much better than when he was alive. Salty Waters is the translation from Persian of the "Ab-sheuran" Peninsula; in and around Baku, its main city, the earth is breathing with petroleum fumes, as oil oozes to the surface, turning liquid. The Caspain Sea hugs the eagle-beak shaped land, salting its gas-pocked soil. I photogragh the barren, liquid land of Absheron - its environmental and urban decay, its people living amidst the chaos of industrial pollution. My father's work was in the fresh mountain air. The butterflies that he hunted since he was a boy are spectacular in their symmetry. Carefully placed on plants, they shine with vibrant colours, yet he had to kill each one of them for a picture, piercing his microscopic pins though them.
A pipe dream is a fantastic hope that is regarded as being impossible to achieve. This book is dedicated to the people of Azerbaijan, Georgia and Turkey, linked by the oil pipeline and their fading hopes for a better future. Besides corporate public relations campaigns, little photographic evidence exists about the impact the Baku-Tbilisi-Ceyhan oil pipeline had had on Azerbaijan, Georgia and Turkey. This book portrays life as it is lived, with no commercial or public relations agenda. It 'un-smiles' the calendar smiles of corporate propaganda and sheds fresh journalistic light on this geopolitically important region. The original photographs have toured throughout Switzerland in the autumn of 2009.
Paul Brouns is a Dutch photographer who found his voice by capturing architecture. The urban landscape is his ideal playground for apprehending rhythm, color and geometrical elements. He is the winner of AAP Magazine 14 "Colors" with his project 'Urban Tapestries'. We asked him a few questions about his life and work.
Referred to as someone who "captures the souls of his models", (Wanderlust Travel Magazine, 2018) Réhahn is more than just a man behind a camera. Behind each click is a story. Whether the photograph shows a child with startling blue eyes, a woman pulling a needle through indigo fabric or a man walking alone down a brightly painted street, these are more than just images to Réhahn. They are the culmination of an experience. The stories of his subjects as well as his passion to learn more about their culture, diversity and changing traditions are what drives Réhahn's work.
Craig Varjabedian's photographs of the American West illuminate his profound connection with the region and its people. His finely detailed images shine with an authenticity that reveals the ties between identity, place, and the act of perceiving. For Varjabedian, photography is a receptive process driven by openness to the revelation each subject offers, rather than by the desire to manipulate form or to catalog detail. He achieves this vision by capturing and suspending on film those decisive moments in which the elements and the spirit of a moment come together
Jacopo Maria Della Valle is an Italian travel photographer who fell in love with photography at young age thanks to the influence of his father. Since then he has travelled to Europe, the USA, Cuba, Morocco and all over Asia. He is the winner of AAP Magazine 12 B&W with his project Bull Jumping. We asked him a few questions about his life and work.
Giedo van der Zwan is a street photographer, writer and publisher from the Netherlands. He started working on a long-term project 'Pier to Pier' in 2017 and published his book in June 2018. He is the winner of AAP Magazine 8 Street. We asked him a few questions about his life and work.
Eli Klein Gallery has an international reputation as one of the foremost galleries specializing in contemporary Chinese art and continues to advance the careers of its represented artists and hundreds of other Chinese artists with whom it has collaborated. The Gallery has been instrumental in the loan of artworks by Chinese artists to over 100 museum exhibitions throughout the world. It has published 40 books/catalogues and organized more than 75 exhibitions of Chinese contemporary art at our prestigious venues in New York City.
Cayetano González is a talented Spanish photographer and cinematographer who found his calling when his grandfather lend him his Leica. Since then he has directed commercials and shot several covers of major magazines. His work is influenced by the painters he admires like Sorolla, Velázquez, Rembrandt and Delacroix.
Mauro De Bettio is an Italian photographer who lives in Spain. His pictures are a visual story able to highlight unseen or ignored realities. A vital tool that can help bring about social changes. He is the winner of AAP Magazine 11 Travels. We asked him a few questions about his life and work.
Stéphane Lavoué, is a French portrait photographer born in Mulhouse in 1976. He lives and works between Brittany and Paris. He is the winner of the Niépce Prize 2018. We asked him a few questions about his life and work.
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