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Peter Allert
Peter Allert
Peter Allert

Peter Allert

Country: Germany

Peter Allert co-founded Munich-based Allert&Hoess Photography in 1989, specializing in still life , technical and scientific photography. This brought him while his study of biology before, to start as self-taught photographer. After setting up its own studio in 1991 and establishing its own light, lab and print facilities, the company made its breakthrough in 1992 with a photo series for the portfolio „Joop! – women’s shoes“. Its subsequent client list is long and prestigious: Mercedes Benz, Audi, VW, BMW, Ford, Philip Morris, McDonalds, Ballantines, Wrigleys, Veltins, Wella, Miele, Bosch, Dresdner Bank, Deutsche Bahn AG, Siemens, LogiTech, MAN, Microsoft, GREENPEACE... to name a few. Today his photography actually is artistic. His works now are altogether advanced elaborations. He is working with multiple-exposures and different focus adjustments within a photograph. Additionally he highlights his subjects with spotlights (DEDO Lights) for every individual exposure in different adjustments and configurations.

Source: www.peterallert.de



Interview with Peter Allert

All About Photo: Where did you study photography?
Peter Allert: At the age of 7, I've been fascinated by photography. I got my first camera for his birthday and it went right now with this new adventure. During the whole period of schooling and youth I was obsessed with the possibilities of this medium... it was back then to my great passion.

My love of nature and my subsequent study of biology, were another fertile ground for the expansion of my photographic works in new and fascinating areas.

Later, I got access to advertising photography. I worked very successfully for 17 years in advertising, primarily for the automotive industry and in fashion.

Ten years ago, then started my burnout, I was too other-directed and under constant pressure. Finally I lost my soul - I fell emotionally in a Coma, which never ended and I lost all my passion for photography!

Only after many painful and difficult years, then a miracle, my miracle! In September 2013, I suddenly felt a new and ever expectant strength in me. She became stronger and stronger and I got my second chance! I quickly realized that I may never work externally determined with photography again - so I had a strong desire to completely new and original ways to go in photography. And so the desire as an artist within the photograph was made to work.

AAP: Do you have a mentor?
PA: I am self-educator and have teach me everything completely yourself. I have been doing all learned to make all analog laboratory processes such as color negative films and slide films to develop or color enlargements and edit. But also all black & white I have processes teach me ... Method as bromoil print have inspired to my digital workflow in today's time to orient myself to it.

I grew up with analog photography and this has shaped me first of all. Thus, I am now very well be able to touch this analog in my image processing to achieve!

AAP: How long have you been a photographer?
PA: I have worked for over 20 years as a professional photographer. Before that, I financed my studies in Biology with smaller photo jobs. My first photos were nature photography, macro photography of animals and plants. After this the portrait photograph was added.

AAP: What or who inspires you?
PA: Edward Steichen & Robert Mapplethorpe! Both have always touched my soul in a special way!

But in general I consider myself away from These kinds of inspiration! It would be too manipulative and determined by others, to allow more of it than I do this currently...

AAP: How could you describe your style?
PA: My style has only an analog touch, which often is derived from the early days of analog photography. I am fascinated by this authenticity that has shaped this wonderful photography. The soul of this unique works is always a great motivator for my own photography!

AAP: What kind of gear do you use? Camera, lens, digital, film?
PA: I'm using a Canon EOS mark II and a zoom ED 21-70 mm and a 100 mm lens for portraits. Lately I have been photographing with the camera of my Gallaxy S4 smartphones .. just for trying new.

AAP: Do you spend a lot of time editing your images? For what purpose?
PA: My image processing is very complex and requires a lot of time, which I'm taking. Often I need this more than a week!
It is a process, similar to an adventure through your own soul. I have to feel all this, sometimes in a painful way - they are pure emotions of myself, which I will in this work with integrate into my images.
There is no motivation necessary because it is the pure passion, if the appropriate moment has arrived! It's all about that moment, that when my emotions are ready and my soul opens up entirely!

AAP: Favorite(s) photographer(s)?
PA: Edward Steichen & Robert Mapplethorpe!

AAP: What advice would you give a young photographer?
PA: My main advice is: Stay always hear and feel your self-determined and soul in your work! Everything should come from your heart and your soul and feed into your work.

AAP: An idea, a sentence, a project you would like to share?
PA: Photography is the dierekte wire to my soul - my pictures are the direct reflection of my soul .. this my pictures tell of my feelings and my emotions. Each photo tells its own to profound story. Each image is thus a profound adventure of a portion of my own soul! This means to me that photography today!

AAP: Anything else you would like to share?
PA: As a little boy I dreamed of good spirits and fairies - I was intrigued by this mystical world! And so this dream accompanied my life ... When I felt my soul again in September 2013, I knew very quickly with this message deal. I was aware that puts a special soul in some, few people! And this I felt ever again. So this new photography had to include this topic. "Ghosts & Fays" and "Souls"!

 

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Bill Brandt  was a British photographer and photojournalist. Born in Germany, Brandt moved to England, where he became known for his images of British society for such magazines as Lilliput and Picture Post; later he made distorted nudes, portraits of famous artists and landscapes. He is widely considered to be one of the most important British photographers of the 20th century. Photographers should follow their own judgment, and not the fads and dictates of others. Photography is still a very new medium and everything is allowed and everything should be tried and dared... Photography has no rules. It is not a sport. It is the result which counts, no matter how it was achieved. -- Bill Brandt Born in Hamburg, Germany, son of a British father and German mother, Brandt grew up during World War I, during which his father, who had lived in Germany since the age of five, was interned for six months by the Germans as a British citizen. Brandt later disowned his German heritage and would claim he was born in South London. Shortly after the war, he contracted tuberculosis and spent much of his youth in a sanatorium in Davos, Switzerland. He traveled to Vienna to undertake a course of treatment for tuberculosis by psychoanalysis. He was, in any case, pronounced cured and was taken under the wing of socialite Eugenie Schwarzwald. When Ezra Pound visited the Schwarzwald residence, Brandt made his portrait. In appreciation, Pound allegedly offered Brandt an introduction to Man Ray, in whose Paris studio Brandt would assist in 1930. In 1933 Brandt moved to London and began documenting all levels of British society. This kind of documentary was uncommon at that time. Brandt published two books showcasing this work, The English at Home (1936) and A Night in London (1938). He was a regular contributor to magazines such as Lilliput, Picture Post and Harper's Bazaar. He documented the Underground bomb shelters of London during The Blitz in 1940, commissioned by the Ministry of Information. During World War II, Brandt focused every kind of subject - as can be seen in his Camera in London (1948) but excelled in portraiture and landscape. To mark the arrival of peace in 1945 he began a celebrated series of nudes. His major books from the post-war period are Literary Britain (1951), and Perspective of Nudes (1961), followed by a compilation of the best of all areas of his work, Shadow of Light (1966). Brandt became Britain's most influential and internationally admired photographer of the 20th century. Many of his works have important social commentary but also poetic resonance. His landscapes and nudes are dynamic, intense and powerful, often using wide-angle lenses and distortion. Brandt died in London in 1983.Source: Wikipedia See the subject first. Do not try to force it to be a picture of this, that or the other thing. Stand apart from it. Then something will happen. -- Bill Brandt Bill Brandt was one of the acknowledged masters of 20th-century photography. Taken as a whole, his work constitutes one of the most varied and vivid social documents of Great Britain. Brandt was largely self-taught in photography and worked as a student-assistant to Man-Ray in Paris from 1929 to 1930. This exposure would determine the surrealist undercurrent and tension of many of Brandt’s images. Brandt’s work was shown in numerous exhibitions throughout Europe and the US during his career, including two one-person exhibitions at the Museum of Modern Art in 1948 and 1969. There are over a dozen published books of his work from the 1930s through the 1980s. Brandt’s work was extensively collected by the Victoria and Albert Museum, London; the Bibliothèque Nationale de France, Paris and the Museum of Modern Art, New York.Source: The Halsted Gallery
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