GAG, on view from October 2, 2026 to April 11, 2027 in the Main Galleries at the George Eastman Museum, takes a single word and turns it into a framework for looking at contemporary photography and video. The exhibition treats gag as comic interruption, bodily reaction, social restraint and cultural shorthand, bringing those meanings together in work that moves between humor, discomfort and critique.
Curated by Phil Taylor, the show includes work by Peggy Ahwesh, Lucas Blalock, Patty Chang, Talia Chetrit, Buck Ellison, Martine Gutierrez, Whitney Hubbs, Steffani Jemison, Arnold J. Kemp, Tommy Kha, Tala Madani, Paul Pfeiffer, Pope.L, Josephine Pryde, Torbjørn Rødland and Erin Calla Watson. Their photographs and videos do not settle into one category. Some lean into slapstick. Others register tension in the body, social behavior or image culture. Together, they suggest that the gag can be a joke, a reflex, a boundary or a choke point.
The exhibition draws on a broad set of references, from cinematic sight gags to queer ballroom language, legal gag orders, BDSM and kink, and the distorted feedback loops of memes and social media. That range gives the word an unexpected reach. In this context, gag is not just a punchline. It becomes a way to talk about how images operate now, especially when they mix pleasure and pain, attraction and revulsion, clarity and collapse.
Historical photographs from the George Eastman Museum collection extend that argument backward. They place the contemporary work in a longer visual line that runs through vernacular photography, the Bauhaus, Surrealism and conceptual art. The effect is less a survey than a conversation across time, with older images helping to explain why this blend of humor and unease still feels current.
At the George Eastman Museum,
GAG treats photography and video as forms capable of carrying contradiction without smoothing it out. The result is sharp, strange and often funny in ways that do not stay funny for long.
Image:
Unidentified maker, Man posed on the corner of a rooftop with an arc of eleven suited men balanced on his shoulders, ca. 1930. Gelatin silver print. George Eastman Museum, gift of the 3M Foundation, ex-collection Louis Walton Sipley. Public domain.