Roadside Attractions opens at the New Mexico Museum of Art on March 7, 2026 and runs through October 4, 2026, using the centennial of Route 66 as the frame for a look at the American road trip. The exhibition gathers photographs that follow the highway’s long pull across the country and its lasting hold on the national imagination.
Route 66, established in 1926, cut through New Mexico on its way from Chicago to Santa Monica, passing through towns such as Tucumcari, Santa Rosa, Albuquerque and Gallup. After World War II, it became a major route for family travel, bringing cars, cameras and a new culture of motion into everyday life. Along the way, roadside businesses responded with giant signs, neon lights, fiberglass animals and oddball buildings meant to pull drivers off the road and into parking lots.
The exhibition looks at that world through the work of photographers including Nathan Benn, Steve Fitch, Miguel Gandert, Phyllis Jennings, Joan Myers and
Joel Meyerowitz. Their pictures record more than landmarks. They show the visual habits that grew up around the highway: the paint, plastic, metal and light that gave roadside America its character. Some images emphasize the humor and excess of the roadside scene. Others focus on weathered storefronts, fading signs and the quiet spaces between attractions.
What gives the exhibition its strength is the way it treats Route 66 as both route and idea. The road is no longer just a transportation corridor. It has become a visual shorthand for freedom, travel, decline and nostalgia all at once. The photographs in
Roadside Attractions capture that mix without reducing it to a single story. They show a landscape shaped by commerce and imagination, where the promise of the open road sits beside the practical business of getting people to stop, look and spend time.
For visitors in New Mexico, the show also brings the highway back to a place where its mythology remains especially visible.
Image:
Steve Fitch, Snakepit Operator, Highway 66, Sayre, Oklahoma, 1972, gelatin silver print, 10 × 12 in. Collection of the New Mexico Museum of Art. Gift of Steve Fitch, 2021 (2021.10.2). © Steve Fitch. Photo by Blair Clark.