Peter Allert co-founded Munich-based Allert&Hoess Photography in 1989, specializing in still life , technical and scientific photography. This brought him while his study of biology before, to start as self-taught photographer. After setting up its own studio in 1991 and establishing its own light, lab and print facilities, the company made its breakthrough in 1992 with a photo series for the portfolio „Joop! – women’s shoes“. Its subsequent client list is long and prestigious: Mercedes Benz, Audi, VW, BMW, Ford, Philip Morris, McDonalds, Ballantines, Wrigleys, Veltins, Wella, Miele, Bosch, Dresdner Bank, Deutsche Bahn AG, Siemens, LogiTech, MAN, Microsoft, GREENPEACE... to name a few. Today his photography actually is artistic. His works now are altogether advanced elaborations. He is working with multiple-exposures and different focus adjustments within a photograph. Additionally he highlights his subjects with spotlights (DEDO Lights) for every individual exposure in different adjustments and configurations.
Interview with Peter Allert
All About Photo: Where did you study photography?
At the age of 7, I've been fascinated by photography. I got my first camera for his birthday and it went right now with this new adventure. During the whole period of schooling and youth I was obsessed with the possibilities of this medium... it was back then to my great passion.
My love of nature and my subsequent study of biology, were another fertile ground for the expansion of my photographic works in new and fascinating areas.
Later, I got access to advertising photography. I worked very successfully for 17 years in advertising, primarily for the automotive industry and in fashion.
Ten years ago, then started my burnout, I was too other-directed and under constant pressure. Finally I lost my soul - I fell emotionally in a Coma, which never ended and I lost all my passion for photography!
Only after many painful and difficult years, then a miracle, my miracle! In September 2013, I suddenly felt a new and ever expectant strength in me. She became stronger and stronger and I got my second chance! I quickly realized that I may never work externally determined with photography again - so I had a strong desire to completely new and original ways to go in photography. And so the desire as an artist within the photograph was made to work.
AAP: Do you have a mentor?
I am self-educator and have teach me everything completely yourself. I have been doing all learned to make all analog laboratory processes such as color negative films and slide films to develop or color enlargements and edit. But also all black & white I have processes teach me ... Method as bromoil print have inspired to my digital workflow in today's time to orient myself to it.
I grew up with analog photography and this has shaped me first of all. Thus, I am now very well be able to touch this analog in my image processing to achieve!
AAP: How long have you been a photographer?
I have worked for over 20 years as a professional photographer. Before that, I financed my studies in Biology with smaller photo jobs. My first photos were nature photography, macro photography of animals and plants. After this the portrait photograph was added.
AAP: What or who inspires you?
Edward Steichen & Robert Mapplethorpe! Both have always touched my soul in a special way!
But in general I consider myself away from These kinds of inspiration! It would be too manipulative and determined by others, to allow more of it than I do this currently...
AAP: How could you describe your style?
My style has only an analog touch, which often is derived from the early days of analog photography. I am fascinated by this authenticity that has shaped this wonderful photography. The soul of this unique works is always a great motivator for my own photography!
AAP: What kind of gear do you use? Camera, lens, digital, film?
I'm using a Canon EOS mark II and a zoom ED 21-70 mm and a 100 mm lens for portraits. Lately I have been photographing with the camera of my Gallaxy S4 smartphones .. just for trying new.
AAP: Do you spend a lot of time editing your images? For what purpose?
My image processing is very complex and requires a lot of time, which I'm taking. Often I need this more than a week!
It is a process, similar to an adventure through your own soul. I have to feel all this, sometimes in a painful way - they are pure emotions of myself, which I will in this work with integrate into my images.
There is no motivation necessary because it is the pure passion, if the appropriate moment has arrived! It's all about that moment, that when my emotions are ready and my soul opens up entirely!
AAP: Favorite(s) photographer(s)?
Edward Steichen & Robert Mapplethorpe!
AAP: What advice would you give a young photographer?
My main advice is: Stay always hear and feel your self-determined and soul in your work! Everything should come from your heart and your soul and feed into your work.
AAP: An idea, a sentence, a project you would like to share?
Photography is the dierekte wire to my soul - my pictures are the direct reflection of my soul .. this my pictures tell of my feelings and my emotions. Each photo tells its own to profound story. Each image is thus a profound adventure of a portion of my own soul! This means to me that photography today!
AAP: Anything else you would like to share?
As a little boy I dreamed of good spirits and fairies - I was intrigued by this mystical world! And so this dream accompanied my life ... When I felt my soul again in September 2013, I knew very quickly with this message deal. I was aware that puts a special soul in some, few people! And this I felt ever again. So this new photography had to include this topic. "Ghosts & Fays" and "Souls"!