13% of people on earth are on Instagram, translating to almost a billion people. With 80% of them following brands, it gives you a chance to enhance social media your presence and engagement as an individual or a company. The app has numerous features to enhance follower engagements and brand position, valuable only if you know how to use them.
The value of social media to a brand or individual is in engagement. People see your products and want to buy or associate because your content is engaging. Get the best thesis editing services
to enable you spend more time working on your entrepreneurial ideas or monetizing social media presence. Here are tips on how to increase engagement on Instagram.
1. Create Captivating Content
People engage with content because it is interesting. Your followers will not like, comment, or heart your pictures or videos for the sake of it. In fact, if the content is mundane, they stop following you or will never engage with your account.
Read the moods of your followers, provide fresh and interesting content, and make it relevant to your brand. Interesting content will always elicit reactions. Followers will naturally engage with such content even without your invitation.
2. Invite Followers To Engage
Do not just add photos or videos to your account without making any word. Add a caption or a story behind the photo. Remember that an image can be interpreted in multiple ways. However, it makes sense when you provide a caption.
You may also invite followers to link similar photos, comment, tag someone or participate in a hashtag. Such call to action elicits engagements, especially directed and constructive ones. It will cause an ordinary image to go viral.
3. Create A Brand
A brand is created through consistent and relevant content. It must take a particular voice and feature valuable content to the people who could be following your account. In fact, followers will only hang around because you represent a particular ideal. Whether you are a corporate or professional brand, it must be consistent and relevant to attract valuable engagements.
4. Ride On User Generated Content
The best Instagram marketing strategy is user-generated content. It allows your followers to develop ideas and content that is still valuable in promoting the brand. Conversations continue, content is shared, and visibility increases without spending a penny. It also counts as endorsement because such content is not promotional. In such a case, a hashtag can generate millions of posts. In the craze to join the hashtag, the visibility of your brand increases several folds.
5. Tactically Schedule Your Content
Use analytics and available data to know when more people are engaging with your website. Add content at a time when more people will like and share such content. It ensures that the content appears on top of the stories despite the heavy traffic.
Instagram gives you a chance to engage with more than a billion people around the world. It translates into increased visibility and a chance to sell. It is also a way of building brand loyalty, helping to build your brand position in the market.