Pernod Ricard's constant commitment to creation dates back to the
origins of the Group under the aegis of the insatiable entrepreneur and
artist that was my grandfather, Paul Ricard. The recent opening of the
new exhibition space of the Pernod Ricard Foundation, in our Parisian
headquarters, is a testament to what remains cardinal to us: art is only
meaningful if it is shared.
It is within such a spirit that for the past ten years we have placed photo-
graphy at the heart of our artistic actions. This can be seen in the
remarkable campaigns carried out every year by some of the biggest
names in international photography,and exhibited in recent times at Paris
Photo.Reflecting the sense of dynamism and evolution that characterises
and drives the Group as a whole, we wanted to give a new dimension
to our artistic patronage.
The mentorship programme presented in the following pages is the
perfect continuation of all that we have already accomplished: suppor-
ting creators, transmitting knowledge, and bringing people together
around authentic shared experiences. We look forward to the rich
exchanges that are sure to arise from such a programme and we are
proud to exhibit the result of this artistic dialogue at the next edition
of the Rencontres de la photographie in Arles.
Now, more than ever, we are ''créateurs de convivialité''.
Alexandre Ricard Chairman & Chief Executive Officer of Pernod Ricard
From the exhibition 'Le Saut, Sandra Rocha et Perrine Géliot' à la Commanderie-Sainte Luce à Arles - Images from left to right: Sandra Rocha, Roberto Barrios 5, Chiapas, Mexique, 2022 - Sandra Rocha, Nuage, Açores, Portugal, 2017 - Sandra Rocha, Roberto Barrios 4, Chiapas, Mexique, 2022
The first edition of the Pernod Ricard Arts Mentorship Programme
Pernod Ricard, the world's second largest wine and spirits company, is continuing its
support for creativity with a new artistic mentoring programme designed to promote
dialogue between artists from different cultures and generations in collaboration
with
Les Rencontres de la photographie d'Arles.
This artistic dialogue will lead to a multidisciplinary exhibition during the 53 rd
edition of the international photography festival at the Commanderie Sainte-Luce,
an old Provençal house from the Middle Ages, from July 4 to September 25.
Pernod Ricard long-standing commitment to contemporary art is a legacy of its
founder, Paul Ricard, whose passion for creation and art drove his philanthropy.
In 2010, Pernod Ricard Group chose contemporary photography for its annual artistic
''Carte Blanche'' campaign. Thirteen leading names in international photography
(Marcos Lopez, Denis Rouvre, Eugenio Recuenco, Olaf Breuning, Vee Speers, Li Wei,
Omar Victor Diop, Martin Schoeller, Kourtney Roy, Stéphane Lavoué, Sanja Marušić
and Olivier Culmann) rose to the challenge brilliantly, depicting Group employees
with complete freedom.
This year, Pernod Ricard Group is opting for a new approach to its artistic sponsorship,
launching a long-term programme,further encouraging interactions,sharing knowledge,
pooling expertise and experiencing emotions.
This new programme is at the heart of what we are: ''creators of conviviality'', driven
by the desire to transmit, innovate and bring people together.
Each year, an artistic committee will select a major figure in contemporary photo-
graph to serve as a mentor. The mentor, in turn, will select an artist–whose practice
may differ from photography – to develop, hand in hand, a project of international
scope. The duo will receive a grant, a production budget, artistic direction, as well as
tailor-made support for one year. It will culminate in an immersive exhibition at the
Rencontres d'Arles. Pernod Ricard Group is proud to be working with the Rencontres
de la photographie d'Arles and to benefit from the expertise of this honoured
custodian of photographic creation and practices. The Group hopes that as many
people as possible will have the opportunity, on the occasion of this exhibition, to
experience the convivialité that embodies its corporate vision.
From the exhibition 'Le Saut, Sandra Rocha et Perrine Géliot' à la Commanderie-Sainte Luce à Arles - Images from left to right: Perrine Géliot, Sans titre, 2022 - Perrine Géliot, Sans titre, 2022
Presentation of the artists and artistic committee of the 2022 edition
The mentor: Sandra Rocha
Sandra Rocha weaves a labyrinthine poetic narrative based on figurative
images. She draws inspiration from fiction and mythological stories, from
Ovid to Herman Melville, in a celebration of life, youth, femininity, fauna,
and flora. Taking the power of symbolism as the starting point, her gaze
explores the border between true and false, and questions forms and
identities in order to activate a dreamlike imagination. Making use of both
photography and video, Sandra Rocha suggests a peaceful communion
between the animal,vegetal,and mineral kingdoms.The face of a teenager
on the banks of a river, a bird suspended in flight, the foam on the
surface of the sea, or the volcanic rock of the Azores, her native land...
Sandra Rocha carefully orchestrates the fragile beauty of the elements.
After two years of biology studies in the Azores,Sandra Rocha abandoned
the sciences for photojournalism. A graduate of Ar.Co, a visual art
school in Lisbon, she worked for four years for a daily newspaper before
returning to university. For a time, she combined courses in Art History
and work as a freelance photographer for magazine publications. She
co-founded Kameraphoto (2003 – 2012), the first collective of Portu-
guese photographers. In 2008, she joined the ''Creation and Artistic
Creativity'' programme of the Fondation Calouste Gulbenkian. As her
work was deemed ''too artistic for the press and too journalistic for
the art world'', as she says, she decided to focus on exhibiting and
publishing her work, and approached the Fonseca Macedo Gallery
in the Azores. In 2013, she moved to Paris. In 2016, she published Le
silence des sirènes (Loco Editions), her first book in France with an
essay by Michel Poivert. In 2017, she benefited from a residency at the
''Portrait(s) Festival'' in Vichy. That same year, she took part in the
national photographic commission ''Regards du Grand Paris'', which
led to the publication of La vie immédiate (Loco Editions), selected
for the ''Author's Book Award'', in Arles. The works from this series
feature in the collection of the Centre national des arts plastiques,
and will be presented from june 24 to October 23 as part of the
major exhibition Regards du Grand Paris at the Magasins Généraux,
in Pantin. In autumn 2021, Sandra Rocha had her first monographic
exhibition in France at the Centre photographique d'Île-de-France
(CIPF). She currently works with the Galerie Filles du Calvaire.
Sandra Rocha is a professor of photography at the Institut Supérieur
d'Arts Appliqués, in Paris. She also teaches as part of the ''CPIF Triple
Mix(te)s'' programme, an artistic and cultural education project
taught in five high schools across the Île-de-France region, with the
support of three contemporary art centres in the département of
Seine-et-Marne (the Centre photographique d'Île-de-France, CAC La
Ferme du Buisson, and the Parc culturel de Rentilly-Michel Chartier).
From the exhibition 'Le Saut, Sandra Rocha et Perrine Géliot' à la Commanderie-Sainte Luce à Arles - Images from left to right: Sandra Rocha, Aguacero 1, Chiapas, Mexique, 2022 - Sandra Rocha, Roberto Barrios 1, Chiapas, Mexique, 2022
Presentation of the artists and artistic committee of the 2022 edition
The Mentee: Perrine Géliot
Perrine Géliot prolongs the brevity of the photographic moment through
sculptures that reveal and draw out the time period that precedes
and follows the taking of a photo. She uses print photography as a
material in its own right, which can be manipulated and converted into
a ''photographic object''. The young artist uses her lens like a micro-
scope in order to study the landscape, fix time, and analyse its different
elements. Following the developing of the image, comes a stage
of reflection where the artist thinks about the sculpture so as to provide
the image with the most pertinent form possible, and to recreate the
conditions experienced during shooting.
After an intensive foundation degree at the Atelier de Sèvres, in 2014,
Perrine Géliot was accepted into the École nationale supérieure des
Beaux-Arts in Paris. She studied under photographer and visual artist
Patrick Tosani, and later photographer Eric Poitevin. During her first
three years of studies, she developed a sculptural practice. In 2018,
she left for Thailand as part of a five-month exchange with the ''Pain-
ting Sculpture and Graphic Arts'' of Silpakorn University in Bangkok.
She exhibited her personal project entitled Skyline at the Silpakorn
Gallery in the Thai capital. In October 2020, her work 40°16'36.0 N''
– 19°03.29.0 E'' was presented at the Beaux-Arts in Paris. In January
2021, Perrine Géliot showcased the fruit of her plastic research
at the Palais des Beaux-Arts as part of the collective exhibition
Abès Fabès Kartoflyabès, for the Théâtre des expositions event.
From the exhibition 'Le Saut, Sandra Rocha et Perrine Géliot' à la Commanderie-Sainte Luce à Arles - Perrine Géliot, En traversant, 2022
The artistic committee of the Arts Mentorship Programme
The mentor is selected by an artistic committee jointly appointed by
Pernod Ricard and the Rencontres de la photographie d'Arles.The compo-
sition and role of this committee will evolve every year. The profiles
of possible mentors are presented by Fany Dupêchez (Art Photo Projects),
who accompanies Pernod Ricard in the artistic direction of this
mentorship programme.
The artistic project
Two artists, a common territory
Two visions, one exhibition
From Mexico to the Rencontres d'Arles
Sandra Rocha (mentor)explores the image in all its dimensions (photogra-
phy, collages, video), and Perrine Géliot (mentee)designs three-dimen-
sional photographic objects.They form the first duo of Pernod Ricard's Arts
Mentorship programme. This multidisciplinary pair travelled to Chiapas,
Mexico, where they drew parallels between the history of the Mayan
people and the contemporary Anthropocene era. The collapse of one of
the most powerful societies of the ancient pre-Columbian civilization at
the dawn of the 9th century is believed to be the consequence of over-
population. In order to meet their food needs, this Mesoamerican people
are thought to have carried out massive deforestation, furrowing the soil,
and cultivating the hills. This intensive farming to the detriment of the
tropical forest wreaked havoc on the environment in the region. The two
artists embarked on a journey to the heart of a rich heritage, now over-
grown by lush vegetation. As the aquatic element is central to their res-
pective practices, they decided to focus their exploration around the city
of Palenque and its magnificent waterfalls. Both a point of arrival and a
new beginning, these waterfalls represent a continuous flow of energy,
and strongly embody the idea of perpetual motion. The sumptuous site
of the cataracts of Agua Azul thereby symbolizes the beginning of a new
natural cycle, a form of infinity that touches on transcendence and the
sacred. It is in this harmonious and ritualized setting where humans,
animals, plants, and minerals coexist that Sandra Rocha and Perrine
Géliot construct a poetic narrative that does away with the course
of time. Their immersive exhibition on display at the Commanderie
Sainte-Luce, in Arles, will bring together photography, video and sculp-
ture, offering a visual, organic, and philosophical experience.
From the exhibition 'Le Saut, Sandra Rocha et Perrine Géliot' à la Commanderie-Sainte Luce à Arles - Perrine Géliot, Sans titre, 2022