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Serena Dzenis
Serena Dzenis
Serena Dzenis

Serena Dzenis

Country: Australia
Birth: 1984

Serena Dzenis is a lens-based artist from Australia who resides in Iceland. She uses her work to tell stories about science, conservation, environmental issues and the future of mankind.

Serena’s photographs depart from the traditional, with a focus on capturing the otherworldliness that is sometimes associated with nature and human constructions on our own planet. The emphasis of her art is on storytelling within the landscape – connecting with the land and exploring the outcomes of human desires while immersing oneself in the rhythms and dangers associated with the living presence of this world.

2021 ± II: Utopia Broadcasting
Do you think that the first space colony created by mankind will happen during your lifetime? Technology has advanced so quickly over the past few years. In the overall scheme of things, we’re just a flash in the pan and yet we’ve done so much to change our planet. Humankind is leaving a profound legacy on Earth, exploiting its resources to turn it into the sanctuary that we want it to be or perhaps farewelling a paradise that we’ve already lost.

‘2021 ± II: Utopia Broadcasting’ encapsulates everything about human construction, sheer curiosity, consumerism, as well as the wonders and dangers associated with science. The overall aim of this project is to utilise existing structures within the Icelandic landscape to transport the viewer’s imagination to another world that exists outside of time. In doing so, the hope is to invoke conversation around themes of futurism and dreams for a better life amidst the darker side of human ideals.
 

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More Great Photographers To Discover

Ricardo Reis
Portugal
1981
Why I Photograph As a young person, I needed and had to put out there so many things that were stuck inside me, and very quickly, I realized that I had a different way of seeing the world. I started noticing that even if there were many people looking at the same thing as me, they weren't seeing what I was seeing. Photography became the most realistic representation of my perspective. Photography blends all the art mediums and I am inspired to create amalgamations of the dream world with the real. I love the challenge of being able to put onto paper the ideas and surreal world of my own creation. My Purpose When I create a photograph image, I want to engage in a dialogue-to make the viewer feel something, even if it's a negative reaction. I appreciate the negative reaction, because I understand I've drawn something out in the viewer: an honest reaction is more potent than an indifferent one. I want to be able to convey an inner conversation-an ambience, a vibe- to create curiosity in the viewer for the lives and moments depicted in my images. My Method I prefer to shoot with black and white 35mm film, because I find it's more honest and direct, at least for me. I like the mental exercise of having to prepare the picture in your mind first and do the chain of thoughts necessary to translate the idea into the final work. Color can be distracting and disruptive of the real intent and emotion I am trying to achieve. My favorite camera is the Canon EOS 1 RS film camera; it has plenty of functions which allow me to have more control over the final product. I love to prepare a playlist and just go and take a walk with my camera and put myself in the mood: a limbo between voyeurism and participant. My Path When I started I wanted to be a war photographer, but in my home country of Portugal, it's very difficult to get the connections necessary to achieve that. I was fortunate to get an internship at a daily newspaper in Portugal which led to my work being published in several major newspapers and magazines. I began to work more in fashion photography and was assigned to the fashion weeks that took place in Europe. During the shows, I found that I always preferred the backstage where I had more freedom to do different things, take more risks. Photography has been the driving force through all my creative pursuits. My love of music, music photography and music videos comprise a large part of my work. As a cinematographer/director for album and DVD covers, I work in collaboration with several European photography agencies in Portugal and in the UK. The more artistic side of my work is represented in several countries and in private collections, from Canada, the UK, France, Netherlands, Australia, China, Portugal, and the United States. Currently I am living in Lisbon, but who knows what's next.
Oliviero Toscani
Italy
1942 | † 2025
Oliviero Toscani was an Italian photographer whose groundbreaking and often controversial advertising campaigns revolutionized the intersection of art, commerce, and social commentary. Best known for his work with Italian fashion brand Benetton from 1982 to 2000, Toscani transformed advertising into a platform for provocative and thought-provoking messages on issues such as AIDS, racism, religion, and capital punishment. Born in Milan, Toscani inherited a passion for photography from his father, Fedele Toscani, a renowned photojournalist and co-founder of the Publifoto agency. After earning his diploma at the Kunstgewerbeschule Zürich, Toscani began his career collaborating with leading magazines such as Elle, Vogue, L’Uomo Vogue, and Harper’s Bazaar. His early work set the stage for a career that would challenge conventions and ignite conversations worldwide. In 1982, Toscani became Art Director for the Benetton Group, where he created some of the most iconic and controversial advertising campaigns in history. Among these was the unforgettable image of David Kirby, a man dying of AIDS, which echoed the composition of religious pietà paintings. While some criticized the ad for exploiting tragedy to sell clothing, the Kirby family praised it for raising global awareness about AIDS. Other campaigns addressed themes of racial equality, war, and even the death penalty, pushing boundaries and reshaping public perceptions of advertising's role in society. In the early 1990s, Toscani co-founded Colors, a magazine created with American graphic designer Tibor Kalman. With the tagline “a magazine about the rest of the world,” Colors reflected the multicultural ethos of Benetton's campaigns while maintaining editorial independence. Toscani’s tenure at Benetton ended in 2000, but his impact on the brand—and the advertising world—remains indelible. A resident of Tuscany, Toscani continued to innovate beyond the fashion industry. In 2003, he founded La Sterpaia, a research facility dedicated to modern communication, in collaboration with the Regione Toscana. His later projects, including campaigns addressing anorexia and LGBTQ+ rights, further demonstrated his commitment to using photography as a medium for social change. Toscani’s career was not without controversy. His 2005 campaign for the clothing brand Ra-Re, featuring images of men engaging in intimate behavior, sparked outrage among conservative groups. In 2007, his stark portrayal of anorexia through the haunting image of Isabelle Caro drew both acclaim and criticism for its raw honesty. Despite these controversies, Toscani remained a cultural force. When Luciano Benetton returned to the helm of the Benetton Group in 2018, Toscani rejoined him, marking a new chapter in their creative partnership. That same year, he became a member of Italy's Democratic Party, further highlighting his engagement with societal issues. Toscani faced health challenges in his later years, battling amyloidosis. He was hospitalized on January 10, 2025, and passed away three days later at the age of 82. Oliviero Toscani's legacy endures as a testament to the power of photography to challenge norms, inspire dialogue, and provoke change. His work reminds us that art can be more than an aesthetic endeavor—it can be a catalyst for understanding and transformation in the world.
Alexandro Pelaez
Venezuela
1977
Alexandro Pelaez is a Caracas-born analogue photographer based in London with a BA in Communication (Advertising) at Jacksonville University in Florida and was headhunted as an art director in the advertising agency BVK Meka in Miami. Having moved to London in 2001, where he completed his second BA (Hons) in Graphic at Central Saint Martins, University of the Arts London, Alexandro has worked over the years on various photography projects with different clients in the UK, Latvia, Germany, Italy, France, Vietnam, Hong Kong, Shanghai and USA. In 2014 Alexandro received the Highly Commended Award by the London Photographic Association for his "HEROES & VILLAINS". In 2017 Alexandro was the finalist with the "Londoners" series at the ACCI "Art of Living" Photography Competition in California, and won two Honourable Mentions by International Photographer of the Year for both categories of Fine Art: Conceptual and People: Portrait; and by Density Neutral Photography Awards for the category Fine Art: Conceptual. Recently, Alexandro received three Honourable Mention Awards by the IPA International Photography Awards in New York (2019) with the OneShot Street Photography competition New York (single image) Category: Specials; also received the Finalist Award by the Fine Art Photography Awards (2019) Category: Cityscape (series). Alexandro received the 2nd place award by the IPA International Photography Award 2019 in New York in the category of: Analogue/ Film, Other. Artist Statement "When I am shooting in double exposure with my 35mm film camera, in my way and style, I am trying to capture the true essence of a city or an area. What I want to convey is my perspective of “what you see is what you get" by capturing those unique moments when I catch an image. The double exposure allows me to capture all that but can take my images to a different level where I can be more creative by holding double layered scenarios that will give the viewer a magical, almost surreal perspective and sense of unnatural futurism." Alexandro Pelaez and the Magical in the Realism
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