Picto New York

Picto New York is a distinctive gallery and cultural space rooted in the rich history of photography while firmly engaged with the creative energy of contemporary New York. Located in Clinton Hill, Brooklyn, the gallery occupies an industrial-style loft defined by concrete floors, generous ceilings, and expansive factory windows. This raw yet elegant environment makes Picto NY a versatile destination, equally suited to photography exhibitions, artist talks, live performances, private viewings, and interdisciplinary cultural events that bring together image-makers, designers, and creative professionals.

The gallery is an extension of Picto’s remarkable legacy, which began in Paris in 1950 under the direction of Pierre Gassmann, one of the great pioneers of modern photographic printing. From its earliest days, Picto became synonymous with technical excellence and artistic collaboration, working closely with some of the most influential photographers of the twentieth and twenty-first centuries. That spirit of craftsmanship and experimentation carries through to Picto New York, which opened in 2015 as part of the laboratory’s international expansion, bridging European photographic tradition with the dynamism of the American creative scene.

Photography is at the heart of Picto New York’s identity. Beyond its role as a gallery space, Picto NY supports photographers at every stage of production, offering high-level services such as scanning, retouching, fine art printing, and framing. Exhibitions presented in the space often highlight the photographic medium itself—its material qualities, narrative power, and evolving relationship with fashion, art, and visual culture. The gallery regularly showcases work by emerging and established photographers, reinforcing Picto’s long-standing commitment to images crafted with intention, precision, and vision.

While Picto New York does not function as a traditional collecting institution, it operates as a living platform for photographic culture, informed by decades of archival expertise and close relationships with leading image-makers worldwide. The space serves as a meeting point where production, exhibition, and dialogue converge, allowing photography to be experienced not only as a finished object but as a process rooted in collaboration and technical mastery. In doing so, Picto New York continues to honor its Parisian origins while shaping the future of photography in an international context.