SUPERSENSE turns your digital photos into real 20x24 Polaroids

Worldwide and easy access to 20x24 Polaroid technology is now available

The Vienna-based SUPERSENSE, a manufactory for analog sensations, is now making 20x24 Polaroid photography available to a worldwide audience. So far, access to this legendary form of large format instant photography has been place-bound to accomplished experts such as at the 20x24 Studio in NYC, the 20x24 Studio West in San Francisco or Jan Hnizdo in Prague.

At the click of a mouse everybody can now expose personal, digital images with the legendary 20x24 camera. Customers simply send their digital photographs to SUPERSENSE, where one of the seven worldwide available 20x24 camera giants is located. Through a hand-build tool invented by Henny Waanders, a former Polaroid camera developer, the SUPERSENSE 20x24 experts expose digital images from an iPad Mini's retina display through the 20x24 camera onto 20x24 film. Not being a digital print-service but a unique analog exposure-service on instant film, the results depend on a highly complex chemical reaction, being neither predictable nor reproducible.

As the only place on earth SUPERSENSE transforms digital images into real high quality 20x24 instant photographs. Upon appointment, customers can even watch the transformation of their digital photos via the SUPERSENSE livestream. A 20x24 Online Exposure costs EUR 250,-. A smaller large film format of 8x10 is also being offered as an Online Exposure and costs EUR 30,-. 20x24 photos are shipped from Vienna in an art edition roll, 8x10 photos in a handmade 8x10 folder.

ABOUT SUPERSENSE

SUPERSENSE is a warm and sparkling home for everything analog and a cabinet of wonder. Aiming to touch, confuse and inspire its visitors, this unique place offers a marketplace for carefully picked products and inventions from the best hand crafters, researchers and visionaries from all over the world. It's a bar, a vinyl recording studio, an analog photo studio, a letterpress printery and a comibination of finest analog things.

The lush interior arises from the Venetian Palazzo that houses SUPERSENSE. This unique historic landmark was built in 1898 by Maximilian Haas with the help of architect Carl Caufal. With the caring guidance from Yvonne and Robin (Voldaan Design) SUPERSENSE carefully converted the fondly renovated (2006-2013), gold plated, ground floor into a magic cabinet of wonders which opened in 2013.

ABOUT FLORIAN KAPS

Florian Kaps got his senses hooked on „the real things in 2001 when he first dived into the magic of analog photography as leading manager of the Lomographic Society. Being attracted by the exercise of running into the opposite direction since his childhood, he reacted to the digital revolution by founding The Impossible Project in 2009, keeping Polaroid photography alive.

The opening of SUPERSENSE in 2014 with his partners Nina Ugrinovich and Andreas Eduard Hoeller made another one of Florian's dreams come true - a perfect analog delicatessen store, dedicated to analog things with an authentic story and passionate artisans behind. With lots of care and love Florian is now sourcing, selecting and presenting analog treasures that touch all senses.

Amazônia

By Sebastião Salgado

Publisher : Taschen

2021 | 528 pages

Sebastião Salgado traveled the Brazilian Amazon and photographed the unparalleled beauty of this extraordinary region for six years: the forest, the rivers, the mountains, the people who live there - an irreplaceable treasure of humanity.

In the book's foreword Salgado writes: "For me, it is the last frontier, a mysterious universe of its own, where the immense power of nature can be felt as nowhere else on earth. Here is a forest stretching to infinity that contains one-tenth of all living plant and animal species, the world's largest single natural laboratory."

Salgado visited a dozen indigenous tribes that exist in small communities scattered across the largest tropical rainforest in the world. He documented the daily life of the Yanomami, the Asháninka, the Yawanawá, the Suruwahá, the Zo'é, the Kuikuro, the Waurá, the Kamayurá, the Korubo, the Marubo, the Awá, and the Macuxi - their warm family bonds, their hunting and fishing, the manner in which they prepare and share meals, their marvelous talent for painting their faces and bodies, the significance of their shamans, and their dances and rituals.

Sebastião Salgado has dedicated this book to the indigenous peoples of Brazil's Amazon region: "My wish, with all my heart, with all my energy, with all the passion I possess, is that in 50 years' time this book will not resemble a record of a lost world. Amazônia must live on."Soon available in a Collector's Edition including a bookstand designed by Renzo Piano and four Art Editions, each including the Renzo Piano bookstand and a signed print.

All About Sebastião Salgado

Think Like a Street Photographer

By Matt Stuart

Publisher : Laurence King Publishing

2021 | 128 pages

Street photography may look like luck, but you have to get out there and hone your craft if you want to shake up those luck vibes. Matt Stuart never goes out without his trusty Leica and, in a career spanning twenty years, has taken some of the most accomplished, witty and well-known photographs of the streets.

Street Portraits

By Dawoud Bey

Publisher : MACK

2021 | 144 pages

From 1988 to 1991 Dawoud Bey made a series of portraits of African Americans in the streets of various American cities. Using a large format tripod mounted camera and a unique positive/negative Polaroid film that created both an instant print and a reusable negative, he asked a cross section of the populations of these communities to pose for him, creating a space of self presentation and performance in the streets of the urban environment. As part of every encounter, Bey gave each person a small black-and-white Polaroid print for themselves as a way of reciprocating and returning something to the people who had allowed him to make their portrait. Defying racial stereotypes, the resulting portraits reveal the Black subjects in all of their psychologically rich complexity, presenting themselves openly and intimately to the camera, the viewer, and the world.

All About Dawoud Bey

Please Please Return Polaroid

By Miles Aldridge

Publisher : Steidl

2022 | 208 pages

A new installment in Miles Aldridge's ongoing homage to, and plea for the revival of, Polaroid film

The sequel to Miles Aldridge's (born 1964) Please Return Polaroid (2016), this book presents new and vintage Polaroids from the British photographer's more than 20-year archive, in a seemingly random sequence shaped by a dreamlike logic and surprising juxtapositions.

Please Please Return Polaroid explores Aldridge's dedication to analogue processes where cut-and-paste is still a manual process, made with scissors, gaffer tape, intuition and not a little patience. Aldridge continues to use Polaroids as part of his work-in-progress “sketches,” often scratching, tearing and taping them together, even drawing over them; each mark part of the creative act.

Known for creating immaculate photos of a less than perfect world, Aldridge revels in these unpolished images, transforming some into extreme enlargements filling double pages with their reworked and damaged surfaces.

SUPERSENSE turns your digital photos into real 20x24 Polaroids

Worldwide and easy access to 20x24 Polaroid technology is now available

Selected Books