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Win a Solo Exhibition this October, Open Theme. Juror Aline Smithson.
Win a Solo Exhibition this October, Open Theme. Juror Aline Smithson.
Erik Johansson
Erik Johansson
Erik Johansson

Erik Johansson

Country: Sweden
Birth: 1985

Erik Johansson (born 1985) is a photographer and visual artist from Sweden based in Prague, Czech Republic. His work can be described as surreal world created by combining different photographs. Erik works on both personal and commissioned projects with clients all around the world. In contrast to traditional photography he doesn't capture moments, he captures ideas with the help of his camera and imagination. The goal is to make it look as realistic as possible even if the scene itself contains impossible elements. In the end it all comes down to problem solving, finding a way to capture the impossible.

To Erik it's always important with a high level of realism in his work. He want's the viewer to feel like they are part of the scene. Although his work consists of a lot of work in post-production and combining photogaphs he always tries to capture as much as possible in camera. "No one can tell you that it doesn’t look realistic if you actually captured it for real."

Light and perspective are crucial parts when combining images in a realistic way and if some parts are not possible to shoot on location, a similar scene has to be built up in a controlled environment. Having an understanding of both photography and post production is very important to make everything come together seamlessly. Every photograph and part has its purpose.

Erik always do all the post production himself to be in complete control of the end result. The idea, photography and post production are all connected. The final image doesn’t become better than the photographs used to capture it. Just like the photographs don’t become stronger than the idea.

There are no computer generated-, illustrated- or stock photos in Erik's personal work, just complex combinations of his own photographs. It's a long process and he only creates 6-8 new images a year (excluding commissioned work).

Artist Statement

"My name is Erik Johansson, I was born in 1985 outside a small town called Götene in the middle of Sweden. I grew up on a farm with my parents and two younger sisters. For as long as I can remember I have liked drawing. Probably because of my grandmother who was a painter. Early I also got interested in computers, escaping to other worlds in computer games. At the age of 15 I got my first digital camera which opened up a new world. Being used to drawing it felt quite strange to be done after capturing a photo, it wasn’t the process of creating something in the same way. Having an interest in computers made it a quite natural step to start playing around with the photos and creating something that you couldn’t capture with the camera. It was a great way of learning, learning by trying. But I didn’t considered it as a profession until years later.

In 2005 I moved to Gothenburg to study Computer engineering at Chalmers University of Technology. During my time studying I took up my interest for retouch once again. I had a lot of ideas that I wanted to realize and I saw it as problem solving trying to make it as realistic as possible. After publishing some of my images online I started to get requests about commissioned work from some local advertisement agencies. I started out freelancing in parallel with my studies while still working on personal projects. I got more and more jobs and at the time I finished my studies with a master in Interaction Design I felt like I rather wanted to try out the photography path. I moved to Norrköping in the eastern part of Sweden to start working full time as a freelance. I made new friends and got to work on interesting projects, both local and abroad.

In early 2012 it was time for something new as I moved to Berlin, Germany. A very artistic city with lots of inspiration. Today I work with both personal and commissioned projects and I also started doing photography street illusions."

Source: www.erikjo.com/

 

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Oliviero Toscani
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Oliviero Toscani was an Italian photographer whose groundbreaking and often controversial advertising campaigns revolutionized the intersection of art, commerce, and social commentary. Best known for his work with Italian fashion brand Benetton from 1982 to 2000, Toscani transformed advertising into a platform for provocative and thought-provoking messages on issues such as AIDS, racism, religion, and capital punishment. Born in Milan, Toscani inherited a passion for photography from his father, Fedele Toscani, a renowned photojournalist and co-founder of the Publifoto agency. After earning his diploma at the Kunstgewerbeschule Zürich, Toscani began his career collaborating with leading magazines such as Elle, Vogue, L’Uomo Vogue, and Harper’s Bazaar. His early work set the stage for a career that would challenge conventions and ignite conversations worldwide. In 1982, Toscani became Art Director for the Benetton Group, where he created some of the most iconic and controversial advertising campaigns in history. Among these was the unforgettable image of David Kirby, a man dying of AIDS, which echoed the composition of religious pietà paintings. While some criticized the ad for exploiting tragedy to sell clothing, the Kirby family praised it for raising global awareness about AIDS. Other campaigns addressed themes of racial equality, war, and even the death penalty, pushing boundaries and reshaping public perceptions of advertising's role in society. In the early 1990s, Toscani co-founded Colors, a magazine created with American graphic designer Tibor Kalman. With the tagline “a magazine about the rest of the world,” Colors reflected the multicultural ethos of Benetton's campaigns while maintaining editorial independence. Toscani’s tenure at Benetton ended in 2000, but his impact on the brand—and the advertising world—remains indelible. A resident of Tuscany, Toscani continued to innovate beyond the fashion industry. In 2003, he founded La Sterpaia, a research facility dedicated to modern communication, in collaboration with the Regione Toscana. His later projects, including campaigns addressing anorexia and LGBTQ+ rights, further demonstrated his commitment to using photography as a medium for social change. Toscani’s career was not without controversy. His 2005 campaign for the clothing brand Ra-Re, featuring images of men engaging in intimate behavior, sparked outrage among conservative groups. In 2007, his stark portrayal of anorexia through the haunting image of Isabelle Caro drew both acclaim and criticism for its raw honesty. Despite these controversies, Toscani remained a cultural force. When Luciano Benetton returned to the helm of the Benetton Group in 2018, Toscani rejoined him, marking a new chapter in their creative partnership. That same year, he became a member of Italy's Democratic Party, further highlighting his engagement with societal issues. Toscani faced health challenges in his later years, battling amyloidosis. He was hospitalized on January 10, 2025, and passed away three days later at the age of 82. Oliviero Toscani's legacy endures as a testament to the power of photography to challenge norms, inspire dialogue, and provoke change. His work reminds us that art can be more than an aesthetic endeavor—it can be a catalyst for understanding and transformation in the world.
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