Call for Entries - AAP Magazine #8 / Street

Pernod Ricard gives Carte Blanche to Kourtney Roy

Pernod Ricard gives Carte Blanche to Kourtney Roy
Pernod Ricard gives Carte Blanche to Kourtney Roy
Since 2010, Pernod Ricard has chosen contemporary photography for its annual artistic campaign. This year, the work of Canadian Kourtney Roy complements a vast and rich collection featuring eight names of international photography: Argentinian Marcos Lopez, French Denis Rouvre, Spanish Eugenio Recuendo, Swiss Olaf Breuning, Australian Vee Speers, Chinese Li Wei, Senegalese Omar Victor Dip and last year German Martin Schoeller.

They have all been committed to participating in this "Carte Blanche", which gives the artist full creative freedom with a single parameter - using Group employees from all over the world as models.

With 'Go the Extra Mile', Kourtney Roy invites 18 Pernod Ricard employees in her highly stylized and scenarized universe, in a real road trop in Las Vegas!

Paris Photo, which Pernod Ricard is associated partner, will present the series from November 8 to 11, 2018.

Kourtney Roy

Photo: Juan Arriazu - Design Manager - Pernod Ricard Winemakers - San Sebastian, Spain; Guillaume d'Ursel - Trade Marketing Manager - Pernod Ricard Belgium - Belgium; Blandine De Lestrange - Brand Manager - Havana Club International - Paris, France

"The artistic campaign we entrust a renowned photographer every year represents much more than a simple exercise of esthetics. Year after year, it depicts one characteristic trait of Pernod Ricard's culture and mindset. After 'Vision' or 'Inspiring Action', this year we wanted to embody our 18,500 employees' ability to continuously raise the bar through 18 snapshots - 'Go the Extra Mile.'

For the ninth consecutive year, our employees are the faces of this campaign, as they are both Pernod Ricard's most valuable asset and the best ambassadors of its values. Every day, they bear everywhere across the world the colors of Pernod Ricard with that mix of pride, passion and enthusiasm that you will recognize through that series of portraits.

No matter if they are brand managers, safety officers, or business analysts, our 18 employees demonstrated how they surpass themselves by dressing up as movie characters. This campaign is meant to be seen like a film. Let yourself get immersed in it by its casting and director, who will take you to this "extra mile."

-- Alexandre Ricard

Kourtney Roy

Photo: Sophie Kwon - Community Manager - Pernod Ricard Korea - Seoul; Calvin Doherty - Brand Ambassador - Irish Distillers - Dublin, Ireland; Claudine Eynaud - PR Manager - Pernod Créteil, France

About Kourtney Roy:

The Canadian photographer Kourtney Roy was born in Northern Ontario in 1981. Intrigued by the possibility of creating a tragic mythology of the self, she conjures an intimate universe pervaded by both wonder and mystery. Her photographer's eye is drawn to places and settings whose lyrical qualities underscore the sublime banality of everyday life.

Roy's studies in photography, at Emily Carr University of Art and Design in Vancouver and later at the Ecole Nationale Supérieure des Beaux-Arts in Paris, inspired her to develop her finicky aesthetic, which lends itself particularly well to glossy paper. Partial to self-portraiture and artifice, Roy puts herself in the frame, most often alone, entering into an off-kilter relationship with her surroundings, one that is infused with fantasy. The characters she portrays are sad and impassive, locked into an ordinary existence that seems to recall times long gone by. In their composition, these images are reminiscent of wide-open and irreal spaces or cinematic backdrops, punctuated by the occasional pop culture reference. A shiny world, but shot through with fissures owing to the photographic fondness for not taking oneself too seriously.

Instilled with a dark sense of humor, taking their clues as much from the grotesque nature of seemingly placid settings as from the tensions simmering just under the surface, her photographs have garnered many prizes, including the Prix Picto in 2007, The Emily Award in Canada in 2012 and the Prix Carte Blanche PMU/Le Bal in 2013. In 2014 Roy was nominated for the Prix de l'Elysée awarded by the Musée de l'Elysée in Lausanne.

Roy's work has been exhibited widely in France, but also abroad. She has been seen at the Planche(s) Contact Festival in Deauville in 2012, The Portrait(s) Festival in Vichy in 2015 and at Le Bal in 2014, among other events and venues. Internationally Roy's photographs have been featured at exhibitions in China, as well as Italy, Switzerland, United States, Australia and at the Moscow Photo Biennale in 2017.

Roy has also released several publications on her work including an accompanying catalogue to Le Bal's exhibition "Ils pensent déjà que je suis folle" and an artist's book "Enter as Fiction", both published by Filigranes Editions as well as "Northern Noir" published with Editions La Pionnière. Her latest book is edited by Editions Louis Vuitton entitled "California"

Kourtney Roy

INTERVIEW WITH KOURTNEY ROY:

How would you define your work?

"It's kind of a mix between staged, constructed, but also very spontaneous photography. I love to travel, and I go places like the USA and Canada to take my photos, so I have slowly developed this style based on having everything in the trunk of my car: wigs, make-up, clothes, photo equipment..."

What do you think about the Carte Blanche?

"I was delighted to get this Carte Blanche, which lets me do my own thing. I got to do the casting, the styling, everything. It was a slow process in order to give us time to prepare but then it went by so fast! The models were amazing. I was afraid they were going to be shy, and uncomfortable, but everybody just got really into it. I think putting them in costumes and doing their hair and make-up helped because it changes your personality. They didn't have to do anything, the looks did the talking for them."

What's the process of taking Pernod Ricard employees and turning them into stars?

"It was not hard to turn them into mini stars for the day. They applied, so they were obviously willing to give it their all. It was pretty exciting for them. I think they really enjoyed it and adapted really well to the hair, make-up, costumes. Everybody can be a film star when in costume on a set."

A message for Pernod Ricard?

"There are not a lot of projects like this unfortunately, when an artist can go somewhere and have total freedom without the client saying "more this" or "more that." Such an opportunity comes once in a lifetime for an artist. I was super excited, and I'm pleased with the result"

Kourtney Roy

Photo: Sue Wu - Corporate Communication Manager - Pernod Ricard China - Shanghai, China

Kourtney Roy

Photo: Iris Bret - Brand Manager - Chivas Brothers - London, United Kingdom; Pierre Chauvin - Safety Officer - Martell Mumm Perrier-Jouët - Cognac, France

  Paris Photo
Stunning Photo Websites on SmugMug
Sponsored Link
 

More Photography News

News
Leica Women Foto Project 2019 Award Recipients
Leica Women Foto Project 2019 Award Recipients
Following the launch of the Leica Women Foto Project earlier this year - a platform dedicated to the expansion of diversity and inclusion in...
  Read More
Events
Exhibition: Rankin from Portraiture to Fashion
Exhibition: Rankin from Portraiture to Fashion
In the first its kind, Rankin's first solo exhibition in Milan since his 2016 Fashion Week project Outside In, Rankin: From Portraiture to Fashion...
  Read More
News
Production Paradise announces the winners of the Spotlight Awards 2019
Production Paradise announces the winners of the Spotlight Awards 2019
Production Paradise Spotlight Awards 2019 has released the shortlists of competitors in 13 categories in anticipation of the winners being announced....
  Read More
News
Back to Rome of 1969, John R. Pepper
Back to Rome of 1969, John R. Pepper
After recent exhibitions featuring emerging photographers, RAW Streetphoto Gallery is opening its new season on September 13th with a solo exhibition...
  Read More
News
Shane Balkowitsch makes portraits of Swedish environmental activist and 2019 Nobel Peace Prize nominee Greta Thunberg
Shane Balkowitsch makes portraits of Swedish environmental activist and 2019 Nobel Peace Prize nominee Greta Thunberg
On Tuesday, October 8, North Dakotan wet plate collodion artist Shane Balkowitsch had the chance to make several portraits of Swedish environmental...
  Read More
News
Getty Museum Acquires Photographs by Laura Aguilar
Getty Museum Acquires Photographs by Laura Aguilar
The Los Angeles photographer Laura Aguilar, who died last year at the age of 59, created work that explored her own identity, challenged traditional...
  Read More
News
Book: Once Upon a Time in Shanghai by Mark Parascandola
Book: Once Upon a Time in Shanghai by Mark Parascandola
Mark Parascandola, a documentary fine-art photographer based in Washington, D.C., is interested in how photography and the movies shape our...
  Read More
News
Documentary Photography Reconsidered: History, Theory, Practice by Michelle Bogre
Documentary Photography Reconsidered: History, Theory, Practice by Michelle Bogre
Documentary photography is undergoing an unprecedented transformation as it adapts to the impact of digital technology, social media and new means of...
  Read More
News
Book: Flight of Spirit, The Photographs of Anne Noggle
Book: Flight of Spirit, The Photographs of Anne Noggle
In the history of photography, Anne Noggle (1922-2005) stands alone among the great American photographers for her powerful, wry portraits and...
  Read More
News
Results of
Results of 'The Poetry of Shadows' curated by Sandrine Hermand-Grisel
Being asked to jury "The Poetry of Shadows" was a difficult but fascinating experience. Thank you for allowing me to discover so many incredible...
  Read More
News
Joe Vitone: Family Records
Joe Vitone: Family Records
Do not miss the beautiful exhibition "Joe Vitone: Family Records" at the Akron Art Museum until October 27, 2019. Family Records is an ongoing series...
  Read More
News
26th Bayeux Calvados-Normandy award for war correspondents
26th Bayeux Calvados-Normandy award for war correspondents
From 7 to 13 October Bayeux will be hosting the 26th Bayeux Calvados-Normandy award for war correspondents. The town, the Department of Calvados, the...
  Read More
Stunning Photo Websites on SmugMug
Sponsored Link
Join our newsletter
Be up-to-date with call for entries, deadlines and other news about exhibitions, galleries, publications, & special events
 
AAP Magazine#8 Street Photography Contest
 
Discover the 7th Issue of AAP Magazine
All About Photo Magazine showcases the winners of AAP Magazine Competitions
 
 
 
David Bailey: SUMO
Sponsored Link
 
TAKES U TO THE NEXT LEVEL
 
Since 2005, your guide through contemporary art from a French perspective to let you make exciting choices