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Photographer Rankin leads a campaign with Aquafresh to address the confidence crisis in British children.

Posted on April 25, 2024 - By Rankin
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Photographer Rankin leads a campaign with Aquafresh to address the confidence crisis in British children.
Photographer Rankin leads a campaign with Aquafresh to address the confidence crisis in British children.

The pop up exhibition will take place at Black & White Soho, 59 Greek Street, W1D 3DZ On Saturday 27th and Sunday 28th April, 2024


Renowned British photographer Rankin has joined forces with dental health brand, Aquafresh, to confront the confidence crisis affecting British children. Their collaboration aims to challenge society's obsession with the perfect smile, emphasizing that healthy teeth are the true standard of beauty.

Aquafresh & British photographer Rankin open portrait exhibition is challenging society's obsession with perfect teeth, emphasising that Perfect Teeth are Just Healthy Teeth.

- A recent study conducted by Aquafresh has uncovered concerning statistics, revealing that nearly half of British children aged 4-11 have experienced low confidence due to societal pressure regarding their dental appearance*1&2.
- Nearly 1 in 2 British children feel less confident due to pressure to have 'Perfect' Social-Media Smiles*1&2.
- New study reveals societal pressure affects children's self-esteem; with nearly half of kids saying they have experienced low confidence due to their teeth's appearance*1&2.
- A staggering 98% of parents recognise dental health's impact on their kid's overall confidence*3.


Rankin

© Rankin for Aquafresh



Rankin

© Rankin for Aquafresh


According to the research, issues such as: missing teeth, tooth colour, and alignment, contribute significantly to children's insecurities, with 36% admitting to feeling embarrassed to smile or laugh*4. Rankin expressed his enthusiasm for the partnership, stating that this campaign aims to; Inspire children to embrace their uniqueness and recognize that perfection is subjective. The impact of this pressure extends beyond children, with nearly half of parents acknowledging their child's self-consciousness regarding their teeth. An overwhelming 98% of parents recognize the crucial role dental health plays in their child's overall confidence and self-esteem*

To address these concerning findings, Rankin and Aquafresh have curated a powerful portrait exhibition featuring primary school children proudly displaying their unique smiles, complete with wobbly, gappy, and snaggly teeth.
These captivating images will be showcased at a gallery exhibition in London, inviting the public to celebrate the diversity of healthy smiles and challenge conventional beauty standards.

''Perfection is an attitude - so being able to help kids embrace their wobbly, wonky teeth and realise what is 'considered' as perfect teeth doesn't matter. Let's challenge the status quo - and encourage kids to be unique and confident!'' - Rankin.


Rankin

© Rankin for Aquafresh



Rankin

© Rankin for Aquafresh


The Rankin x Aquafresh gallery will be open to the public on Saturday 27th & Sunday 28th April 2024 between 10-5pm, at Black & White Soho, 59 Greek Street, London, W1D 3DZ. Don't miss this opportunity to view these captivating images and learn more about the importance of dental health for children and families.

All stats come from Censuswide research on behalf of Aquafresh of 2,000 primary school children (aged 4-11) and their parents, March 2024.
*1 - According to 1000 British parents. Haleon Research, March 2024. (47.22% of parents have noticed signs of self-consciousness or lack of confidence in their child related to how their teeth look.)
*2 - According to 1000 British parents. Haleon Research, March 2024 (43.03% of parents said their children were impacted by society's obsession with picture perfect (perfectly white & straight) teeth.
*3 - According to 1000 British parents. Haleon Research, March 2024 (97.51% of Parents believe dental health is important for a child's overall confidence).
*4 - According to 1000 British children. Haleon Research, March 2024 (36.45% of children are embarrassed to smile or laugh due to their feelings about their own teeth)


Rankin

© Rankin for Aquafresh



Rankin

© Rankin for Aquafresh



Rankin

© Rankin for Aquafresh


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