Marcel Giró

Marcel Giró

Marcel Giró

Marcel Giró

Country: Spain
Birth: 1913 | Death: † 2011

Marcel Giró was born in Badalona (Spain) in 1913. Since his youth he was fond of mountain trekking and photography.

At the beginning of the Spanish Civil War he enlisted as a volunteer on the Republican side. In 1937, disappointed by the constant fighting between the different factions fighting against Franco, he decided to exile. He walked through the Pyrenees to France where he spent nearly two years doing all kinds of jobs. Finally in 1940 he was able to travel to Colombia with two Catalan companions, where they set up a small textile business. He married Palmira Puig, and they moved to Brazil, where they settled.

In Brazil Giró resumed his hobby and ended devoted to professional photograpy. In 1953 he opened his own studio in Sao Paulo, Estúdio Giró. Marcel Giró became one of the leading photographers of the country, an active member of what became known as Escola Paulista. This movement, pioneer of modernist photography in Brazil was born around Foto Cine Club Bandeirante, in the 50s and 60s, with photographers like José Yalenti, Thomaz Farkas, Gertrudes Altschul, Eduardo Salvatore, Chico Albuquerque, Geraldo de Barros, Rubens Teixeira Scavone, Ademar Manarini, German Lorca and Gaspar Gasparian among others.

He exhibited his works all over Brazil and around the world. His works are today in collections like the MASP (Sao Paulo Museum of Modern Art), Itaú Cultural (Itaú Bank), the Metropolitan Museum and the MoMA, in New York, among others.

Giró was also one of the pioneers of advertising photography in Brazil. In his studio worked young assistants that later become world-renowned as great photographers like Marcio Scavone and JR Duran.

After the death of his wife in 1978, he left professional photography and artistic photography. He sold the studio and returned to Catalonia.

During the 80's and 90's, he began to paint with a very close criteria to his Photography works of the 50s.

He died in Mirasol (Barcelona) in 2011, at age 98.

For exhibitions and sales in Europe contact Toni Ricart Giró: toniricart@marcelgiro.com
For exhibitions and sales in rest of the world Isabel Amado: isabel@isabelamado.com.br

Website

www.marcelgiro.com

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His work has also been a part of over 150 group exhibitions over the past four years, including exhibitions at the Center for Photography, A. Smith Gallery, SPIVA, San Luis Obispo Museum of Art, Spartanburg Museum of Art, Atlanta Photography Group, CEPA Gallery, Site: Brooklyn, Colorado Photographic Arts Center, Philadelphia Photo Arts Center, and many more. Eric was named one of 10 B&W photographers to watch of 2018 by BWGallerist; B&W Best Photographers of the Year 2019 by Dodho Magazine; won the Association of Photography (UK) Gold Award for Open Series in 2019; Finalist, Top 200 Critical Mass 2019, 2020, 2021; Top 15 Photographers for the Rust Belt Biennial; and Lensculture B&W Jurors’ Pick 2021. His Project Felicific Calculus was also awarded a Warhol Foundations Grant through CEPA Gallery in Buffalo, NY. 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Felicific Calculus: Technology as a Social Marker of Class, Race, & Economics in Rochester, NY The felicific calculus is an algorithm formulated by jurist and reformer Jeremy Bentham (1748-1832) for calculating the moral rightness of an action by balancing the probable pleasures and pains that it would produce. Bentham, a utilitarian philosopher, believed this calculus could, in principle, help determine the moral status of any considered act. In 2017, I relocated my studio to a different part of Rochester, NY. Colleagues immediately started making comments along the lines of: "...that area's a war zone." My experience with the new neighborhood was positive, so I wanted to discover what visual cues others might be seeing as indicators of a dangerous environment. Several people had mentioned the number of payphones in the area, inferring that only criminals use payphones these days. There really were a lot of payphones in my neighborhood. I began documenting them, and quickly saw that far from being used by criminals, these phones served as a lifeline for some of the poorest residents in the area. Looking deeper, I found the story behind Rochester's payphones reflected an unusually altruistic ‘felicific calculus' by Frontier Communications. Instead of focusing on profits, they had decided to maintain the payphones in poorer neighborhoods for the good of the community. Many policymakers have opted to view payphones as a social indicator of crime, unfortunately leading to ignorant or even dangerous decisions. In Detroit, Michigan, politicians had all public payphones removed without studying or surveying their actual use.They simply assumed the criminal connection. This decision was based on a further assumption that everyone today must own a mobile phone. Decision-makers lacking facts or any real understanding of issues facing citizens from a different economic class just acted on a misperception. Witnessing that type of reflexive judgement from my colleagues drove me to educate myself. I photographed payphones and mapped their locations, then overlaid them with census maps showing economic status, ethnicity, age and sex, and the city crime map. There was an immediate, direct correlation between the poverty level and location of the payphones. Areas with the most payphones coincided with Rochester neighborhoods where the average family incomes are lower than $20,000 annually. There was also no correlation with high crime neighborhoods. Through Felicific Calculus I hope to challenge negative perceptions of social markers that conflate poverty with crime. Though they are relics to most of us, payphones remain important for residents trapped in lower economic circumstances. Life-Lines Throughout the United States This body of work is a series in conjunction with my project “Felicific Calculus: Technology as a Social Marker of Race, Class, & Economics in Rochester, NY,” to demonstrate how many cities throughout the US are facing the same situation. Many individuals are being left behind by technology or labeled throughout the United States due to relying on outdated technology. This series is meant to support the Rochester, NY, project to demonstrate what is occurring in the United States. “Life-Lines Throughout the United States” is a topographic survey of payphones as social markers throughout the United States, along with interactive census data to help visualize the socioeconomic relationship between the individual photograph and each location.

Alfred Eisenstaedt

Alfred Eisenstaedt

Germany
1898 | † 1995

Alfred Eisenstaedt (December 6, 1898 – August 24, 1995) was a German-born American photographer and photojournalist. He is best known for his photograph of the V-J Day celebration and for his candid photographs, frequently made using a 35mm Leica camera. Eisenstaedt was born in Dirschau (Tczew) in West Prussia, Imperial Germany in 1898. His family moved to Berlin in 1906. Eisenstaedt was fascinated by photography from his youth and began taking pictures at age 14 when he was given his first camera, an Eastman Kodak Folding Camera with roll film. Eisenstaedt served in the German Army's artillery during World War I, and was wounded in 1918. While working as a belt and button salesman in the 1920s in Weimar Germany, Eisenstaedt began taking photographs as a freelancer for the Pacific and Atlantic Photos' Berlin office in 1928. The office was taken over by Associated Press in 1931. Eisenstaedt successfully became a full-time photographer in 1929. Four years later he photographed a meeting between Adolf Hitler and Benito Mussolini in Italy. Other notable, early pictures by Eisenstaedt include his depiction of a waiter at the ice rink of the Grand Hotel in St. Moritz in 1932 and Joseph Goebbels at the League of Nations in Geneva in 1933. Although initially friendly, Goebbels scowled for the photograph when he learned that Eisenstaedt was Jewish. Because of oppression in Hitler's Nazi Germany, Eisenstaedt emigrated to the United States in 1935 where he lived in Jackson Heights, Queens, New York, for the rest of his life. He worked as a staff photographer for Life magazine from 1936 to 1972. His photos of news events and celebrities, such as Dagmar, Sophia Loren and Ernest Hemingway, appeared on 90 Life covers. Eisenstaedt was awarded the National Medal of Arts in 1989 by President George Bush in a ceremony on the White House lawn. Eisenstaedt, known as "Eisie" to his close friends, enjoyed his annual August vacations on the island of Martha's Vineyard for 50 years. During these summers, he would conduct photographic experiments, working with different lenses, filters, and prisms in natural light. Eisenstaedt was fond of Martha's Vineyard's photogenic lighthouses, and was the focus of lighthouse fundraisers organized by Vineyard Environmental Research, Institute (VERI). Two years before his death, Eisenstaedt photographed President Bill Clinton with wife, Hillary, and daughter, Chelsea. The photograph session took place at the Granary Gallery in West Tisbury on Martha's Vineyard, and was documented by this photograph published in People magazine on September 13, 1993. Eisenstaedt died in his bed at midnight at his beloved Menemsha Inn cottage known as the "Pilot House" at age 96, in the company of his sister-in-law, Lucille Kaye (LuLu), and friend, William E. Marks. Source: Wikipedia Born in Dirschau (now Poland), Alfred Eisenstaedt studied at the University of Berlin and served in the German army during World War I. After the war, while employed as a button and belt salesman in Berlin, he taught himself photography and worked as a freelance photojournalist. In 1929, he received his first assignment that would launch his professional career--the Nobel Prize ceremony in Stockholm. From 1929 to 1935 he was a full-time photojournalist for the Pacific and Atlantic Picture Agency, later part of the Associated Press, and contributed to the Berliner Illustrierte Zeitung and other picture magazines in Berlin and Paris. In 1935, he came to the United States, where he freelanced for Harper's Bazaar, Vogue, Town and Country, and other publications. In 1936, Henry Luce hired him, along with Margaret Bourke-White, Peter Stackpole, and Thomas McAvoy as one of four staff photographers for the new LIFE magazine. Eisenstaedt remained at LIFE for the next 40 years and was active as a photojournalist into his eighties. In 1988, he was honored with ICP's Infinity Master of Photography Award. Eisenstaedt was among those Europeans who pioneered the use of the 35-millimeter camera in photojournalism as they brought their knowledge to American publications after World War I. He was also among the earliest devotees of available-light photography. Unlike many photojournalists in the postwar period, he was not associated with a particular kind of event or geographic area: he was a generalist. As such, he was a favorite among editors, not only for his quick eye, but also for his ability in making good photographs of any situation or event. His nonjudgmental but acutely perceptive eye and his facility with composition have made his photographs memorable documents of his era both historically and aesthetically. Source: ICP

Frank Herfort

Germany
1979

German photographer Frank Herfort has spent over a decade photographing the insides of various public spaces throughout Russia and Eastern Europe. An architectural photographer by trade, Herfort's personal work pays homage to the old-fashioned, Stalinist decor that still consumes many Russian interiors. Following his acclaimed book: Imperial Pomp – Post Soviet High-Rise (2013), his latest book: Russian Fairytales (2020), alternates between poignant realism and absurd fancies. His photographs of the wondrously surreal post-Soviet world are mesmerizing, cool, and thought provoking but most of all, they are strikingly human. In every image the people, everyday situations, architectures, and events tell their own individual stories. Yet Herfort's work brings a modern twist, seemingly imported from the outside, that eradicates markers of time or context and persuades the viewer to create their own narrative. Frank is travelling worldwide for his global clients in the advertising, architecture, editorial and corporate industry. With the help of photography I can show things and situations that no one else would see. As long as nobody else photographs it, I just have to do it.

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